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Philips showcases innovative lighting solutions for retailers at EuroShop


Dusseldorf, Germany – Royal Philips Electronics will showcase a broad range of innovative lighting solutions, designed specifically for retail environments, at EuroShop 2008.

On stand (B14, Hall 11), Philips will display its latest range of solid-state lighting systems and show retailers the many options they now have when it comes to transforming the ambience in their stores in a simple and flexible way. Philips will also exhibit a range of sophisticated and energy effective lighting systems designed to display merchandise at its very best.

Maximizing the potential of LED-based lighting, Philips will display a variety of products and ranges, including the iColorCove, which sets the scene by delivering colors and whites to alcoves, accent areas and other tight spaces, while the Fortimo Downlight LED Module (DLM) is a breakthrough energy-saving system that also delivers high-quality and excellent color.

To demonstrate the versatility of all of its lighting solutions and their various applications in a range of retail environments, the Philips stand is divided into four clearly defined areas:

In the AmbiScene area, Philips will demonstrate how LED technology can meet both the decorative and functional lighting needs of retailers seeking innovative ways to distinguish their spaces in a flexible, simple and fast way, while managing energy and maintenance costs.
Philips displays its sophisticated and cost effective lighting systems designed to display merchandise at its very best in the Irresistible area. Retailers will experience unbeatable light quality, accurate color reproduction, consistent performance, as well as delivering superb energy efficiency and reduced cost of ownership and are proven to help retailers show their products at their best.
Within the food area, in a supermarket grocery aisle specially designed for the show, Philips is showcasing a number of innovative lighting solutions, including solutions for fresh food lighting, which will help retailers showcase their produce in the most visually appealing way, while also significantly reducing the energy required for in-store lighting.
Many new and innovative lighting effects and concepts will be on display for the first time in the Inspiration themed area. Philips shows the role that lighting will play in the future of retail design.

In addition, Philips is introducing new LED based solutions for Signage and Posterbox:

LED Signage
LEDs are already being used in retail signage to replace fluorescent, incandescent and neon lamps. Their very low energy consumption, bright clear colours and long life make them ideal for signs. Furthermore, energy savings of up to 80% can be achieved when compared to traditional neon lighting signs.
LED Posterbox
The LED Posterbox module sets new standards for quality illumination of images in rectangular box signs or box displays. Delivering bright, uniform light, this latest innovation opens up exciting opportunities when consistent high quality images need to be achieved. The LED Posterbox makes optimal use of the light by re-cycling it in the box, washing light across the display and eliminating the ‘zebra’ effect often seen with traditional fluorescent lighting. The result is perfect image reproduction enabling clear messaging and consistent branding. Philips Posterbox solutions are 50% more energy efficient than traditional fluorescent lighting.


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