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More Top Corporate Sponsors Turning To Technology To Manage, Measure & Evaluate Brand Investments


Toyota, Southwest, Amtrak, Allstate and Royal Caribbean among latest wave of companies to utilize SponsorPort web-based operating platform.

New York, NY (January 25, 2008) – Sponsor Direct (, the sponsorship industry’s leading provider of proposal and portfolio management solutions, today announced the addition of several top corporate sponsors to its growing client roster. Toyota, Amtrak, Southwest Airlines, Royal Caribbean Cruise Lines, Ticketmaster, Allstate, Regions Bank, Rogers Communications, Columbia and Henry Ford Hospitals are the latest companies to have signed on to utilize the company’s SponsorPort web-based operating platform. Sponsor Direct also extended its current deals with Molson Coors, ConAgra Foods and Sony Playstation.

“Many of the top corporate sponsors in the U.S. have been utilizing the SponsorPort platform in recent years to more efficiently manage, evaluate and measure their sponsorship portfolios and product donations,” said Sponsor Direct President Ken Brenner. “We’re pleased that we can now offer the SponsorPort platform to companies of all sizes.”

SponsorPort has quickly become the technology tool of choice for corporate sponsors as the industry has turned towards more accountability and a need for greater ROI/ROO measurement in recent years. The SponsorPort platform has also allowed corporations to take a much ‘greener’ approach to their sponsorship processes by moving from paper to electronic.

About Sponsor Direct
Founded by Mark Rockefeller, NY-based Sponsor Direct provides comprehensive proposal and portfolio management solutions to companies actively engaged in building their brands through sponsorship and community investments. The company’s SponsorPort web-based operating platform offers the industry’s leading tools to manage, evaluate and measure brand investments. Sponsor Direct also offers specialized services that utilize objective, data-driven financial valuation tools and best practices to optimize a sponsor’s portfolio of assets. For more information, please visit



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