Fujifilm Helps Independent Photo Imagers Association Lead The Way For Its Members

Solution Includes a Xerox DocuColor® 242 Digital Color Printer/Copier, Enabling Onsite Printing of Specialty Photo Products

VALHALLA, N.Y., January 25, 2008 – FUJIFILM U.S.A., Inc. today announced that Independent Photo Imagers (IPI), an association of more than 500 independent photo retailers, has selected Fujifilm as the provider of a photo specialty printing solution at its new headquarters in Henderson, Nevada. The deployment underscores Fujifilm’s commitment to providing a comprehensive range of imaging products and services that enable retailers of all sizes to capitalize on the evolving profit opportunities in today’s imaging market.

In partnership with Xerox, Fujifilm has devised a new photo specialty printing solution for IPI that integrates the Xerox DocuColor® 242 Digital Color Printer/Copier, which will enable the organization to produce a range of collateral documents and other printed materials in-house, including membership brochures, reports and newsletters, for distribution to its membership. IPI will distribute these products to its members to exemplify the capabilities of Fujifilm’s onsite printing solution offerings.

“As the imaging industry continues to evolve, Fujifilm has demonstrated a steadfast commitment to providing our members with the tools they need to expand their product and service offerings to meet the demands of today’s imaging consumers,” said Brent Bowyer, executive director, Independent Photo Imagers. “The photo specialty products market presents a huge growth opportunity for independent photo retailers, and many of our members have already partnered with Fujifilm to capitalize upon this market. We deployed the Xerox DocuColor 242 Digital Color Printer at our headquarters to provide a tangible example whereby all of our members can experience for themselves the possibilities of this solution.”

A study conducted by PMA Marketing Research, U.S. Photo Industry 2007: Review and Forecast, indicates that the value of the photo book market was expected to triple in 2007 when compared to 2005, and it is on track to grow even more in 2008. To enable imaging retailers and professional photo labs to capitalize upon this increasing demand, FUJIFILM U.S.A. and Xerox have collaborated to provide a comprehensive range of integrated software and printing solutions for the in-store production of photo books, photo greeting cards, photo calendars and more.

“We are thrilled that IPI has chosen Fujifilm to provide this solution,” said Bing Liem, senior vice president, Sales, Imaging Division, FUJIFILM U.S.A. “Today’s announcement demonstrates the confidence that imaging retailers, large and small, have in Fujifilm’s long-standing commitment to providing superior technologies, services and products that enable them to capitalize on revenue-generating opportunities in today’s imaging marketplace.”

For more information, visit: www.fujifilmusa.com/pma, www.ipiphoto.com, www.xerox.com.

About FUJIFILM U.S.A., Inc
FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

About Independent Photo Imagers
Independent Photo Imagers (IPI) is the nation’s largest buying group for service specialty retailers. With over 500 members and in excess of 750 store front locations in the United States, Canada, Mexico and Australia; IPI members are the leaders in the network of image capture and image archiving businesses worldwide. IPI can be found on the internet at www.ipiphoto.com.

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