Work Apparel in the Fast Lane: WorkingPerson.com a “Top 50” Retailer

WEBWIRE – Thursday, January 24, 2008

Working Person’s Store CEO credits employees, culture and AVID Commerce technology for 469.2% growth rate

With a torrid 2007 sales growth rate of 469%, the Midwestern based specialty retailer The Working Person’s Store (WorkingPerson.com) recently joined Inc. Magazine’s most recent compilation of the fastest growing privately held companies in America. In addition, the Company joined Inc. Magazine’s “Top 50 Retailers”, with other well known specialty retailers such as Zappos.com (623.7% sales growth), TicketsNow.com (471.2% sales growth) and Backcountry.com (458.3% sales growth).

The Working Person’s Store CEO, Eric Deniger said, “We’re very pleased with recognition, but giving credit where it’s due, our employees are responsible for translating our “Dedicated to the Working Person” culture into concrete action. Through their efforts, coupled with some amazing AVID Commerce technology and tools, we’ve been able to reach and serve working people everywhere through our WorkingPerson.com website.”

He continued, “Our technology partners at AVID Commerce have led the charge on the design and development of WorkingPerson.com, introducing state-of-the-art 256 bit secure socket layer shopping cart systems upgrades, innovative customer service systems, multiple payment options and Social Commerce features that integrate Live Chat systems, Customer Reviews, Ratings, Customer Testimonials and Surveys, as well as multi-language international commerce applications that serve customers worldwide. We’ve also seen dramatic improvement in organic search engine rankings and overall performance of our online marketing, with over 60% of web site traffic generated from organic web search alone. AVID’s granular understanding of search engine algorithms, as well as its expertise in translating this knowledge into actionable results has more than proven its compelling value proposition with WorkingPerson.com.”

ABOUT: AVID Commerce

AVID Commerce is the creator of proprietary e-commerce applications and related technologies employed in the design, development and marketing of high-performance, e-commerce web properties. Clients include WorkingPerson.com, JLPowellUSA.com, ArtPassions.com and many others. Details are available at: www.AVIDcommerce.com – Art and Science.

ABOUT: The Working Person’s Store

Since 1995, The Working Person’s Store has grown into a leading multi-channel resource for quality work apparel, footwear and safety-gear offering by leading brands such as Carhartt, Dickies, Wolverine Boots and Shoes, Timberland PRO Boots, Bates Shoes and Boots, Dr. Martens Shoes, and over a hundred other name brands. The Working Person’s Store was the 2006 Indiana Excellence Gold Award Winner for Technology; its online e-commerce catalog division, WorkingPerson.com was cited with a “Webby” Honoree Award. The Lakeville, Indiana based company was recently inducted into the Hot 100 Index, and also named the third fastest growing e-retailer in America by Internet Retailer, and was also hailed as the fastest growing apparel company within the Internet 500 Index. The Company has recently extended its operations to an 8 acre technology campus located at the 32,000 Sq. Ft. Fulfillment Center located in Buchanan, Michigan. Details are available at: www.WorkingPerson.com – Dedicated to the Working Person.

Also See: www.avidcommerce.com/ir-hot-100.pdf