Fujifilm Says “Cheese” With The World’s Most Famous Cat

New Garfield QuickSnap Supports Continued Consumer Demand for One-Time-Use Cameras

Valhalla, NY, January 24, 2008 — FUJIFILM U.S.A., Inc. today announced a new character-themed One-Time-Use Camera – this time in honor of Garfield, the wisecracking, world-famous cartoon cat.

Garfield, the creation of cartoonist Jim Davis, made his debut in 1978. Today, the Garfield comic strip is read by over 200 million people around the world. The Garfield character is also featured in movies, television, books, music CDs and merchandising items found in 111 countries, and is enjoyed by children and adults alike.

“We are very pleased to be launching a Garfield One-Time-Use Camera this year as he celebrates his 30th birthday,” said Rafi Haqqani, Senior Product Manager, Imaging Group, FUJIFILM U.S.A. “Garfield remains remarkably fresh and funny even today and entertains a fan base that continues to grow. Our cameras are all about fun, quality, and ease-of-use, so it is a natural step to say ‘cheese’ with Garfield!”

The Garfield Flash One-Time-Use Camera is preloaded with Fujicolor 800 speed film and features a powerful, quick flash system and a high-quality fixed-focus lens for clear, brilliant color pictures, indoors or out.

While Garfield is known for making people laugh, he also campaigns for the environment and promotes reading and education. Garfield is owned and managed by Paws, Incorporated, the licensing company founded by Davis to handle the fat cat’s worldwide business and creative affairs. Garfield joins the Fujifilm line of specialty One-Time-Use Cameras along with Dora the Explorer, SpongeBob SquarePants and the Pink Breast Cancer Awareness QuickSnap, which supports the National Breast Cancer Foundation.

Availability
The new Garfield One-Time-Use Camera will be available in Spring 2008.

For additional information, please visit: www.fujifilmusa.com.

About FUJIFILM U.S.A., Inc
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss


About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

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