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Canadian Television Heats Up With The Launch Of Cosmopolitan Tv On February 14


WEBWIRE

Women’s relationships with men, sex and style will never be quite the same with the debut of Corus Entertainment’s Cosmopolitan TV on Thursday, February 14. Launched in partnership with Hearst Corporation and inspired by the world’s bestselling women’s magazine, this new addition to the television dial promises fun, flirty and irreverent entertainment for women. Cosmopolitan TV Canada joins Cosmopolitan Television networks in Spain and Latin America.

“There is a lot of excitement about the launch of CosmoTV – this is the first English-language version of the channel in the world and we’re thrilled that we’re offering it to Canadian women,” said Susan Ross, Executive Vice President, General Manager, Lifestyle, Drama and Movies, Corus Entertainment. “Cosmo is an iconic brand, one that really resonates with young women. And with Corus’ long standing experience in women’s specialty television – right out of the gate we have a good head start at making this a success.”

Targeting women 18-34, CosmoTV programming runs the gamut from comedy to drama to relationship and reality programming. Like the magazine, the focus for CosmoTV is men, sex and relationships, packed with the kind of information that best girlfriends share over drinks. With series like CosmoTV’s flagship show Oh So Cosmo to uncut marathons of Sex and the City and The Bachelor, CosmoTV will be the go-to channel for a saucy peek into the lifestyle of a Cosmo Girl.

Other grabbers on the schedule include The Agency, a seven-part series following bookers from the top-flight Wilhelmina modeling agency; Abbey and Janice: Beauty and the Best, a six-parter featuring Britain’s Next Top Model star Abbey Clancy and über-supermodel Janice Dickinson as they break Abbey into the American modeling world; and Dirty Cows, a hilarious look at a bunch of English roses who fight dirty to win the hand -- and land -- of a wealthy, handsome farmer.

Weekend mornings are packed with shows for the Cosmo girl recovering from a night on the town. CosmoTV’s Hangover Weekends has them in mind, with a program block featuring guilty pleasures like: Beautiful People, Miss Match, Felicity, Veronica Mars, American Princess, Ladette to Lady, The Bachelor, The Bachelorette and Abbey and Janice: Beauty and the Best.

Every Friday, Saturday and Sunday, viewers can enjoy hot flicks at home on CineCosmo – featuring the very best in eye-candy (like Jude Law in Alfie and Ethan Hawke in Before Sunset), to popcorn favorites (Two Weeks Notice, Uptown Girls, and Legally Blonde) to iconic 80s classics (Pretty in Pink, Say Anything, Flashdance and Dirty Dancing).

On www.cosmotv.ca, the fun continues online with notorious, gotta-try-that Sex Tips, quintessential Cosmo quizzes, sneak peeks of new programs, behind the scenes content from Oh So Cosmo and CosmoTV Bachelor Search voting.

Starting Thursday, February 14, Cosmopolitan TV will be available to all Bell ExpressVu customers on channel 608. Ongoing negotiations with additional carriers are continuing.

About Corus Entertainment
Cosmopolitan TV is a partnership between Corus Entertainment Inc. and Hearst Corporation. Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About Hearst Entertainment and Syndication
Hearst Entertainment & Syndication, a unit of Hearst Corporation, is the operating group responsible for Hearst’s interests in cable television networks, television production and distribution, newspaper syndication and merchandise licensing. Hearst owns substantial stakes in ESPN; A&E Television Networks, including the A&E, History and Biography channels; Lifetime; and international Cosmopolitan channels. Cosmopolitan Television was first launched in Spain in March 2000 and exists in more than 20 countries, including Spain, Mexico, Argentina and now Canada. Hearst Magazines’ Cosmopolitan, with 58 international editions, is published in 34 languages and distributed in more than 100 countries. Hearst also owns King Features Syndicate, a major newspaper syndication and merchandise licensing company. Hearst Entertainment, Inc. produces reality programming and administers distribution of Hearst’s TV movie library.

About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified communications companies. Its major interests span nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 12 daily newspapers, including the Houston Chronicle and San Francisco Chronicle; 28 television stations through Hearst-Argyle Television (NYSE: HTV), which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, The History Channel and ESPN; as well as business publishing, Internet businesses, television production, newspaper features distribution and real estate. Cosmopolitan Television was first launched in Spain in March 2000 and exists in more than 20 countries, including Spain, Mexico, Argentina and now Canada. Hearst Magazines’ Cosmopolitan, with 58 international editions, is published in 34 languages and distributed in more than 100 countries.



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