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First Florida Launches "Mortgage Approval Tools"


January 9, 2008 – FORT MYERS, FLA. -- First Florida Financial Group, LLC has launched a new website that helps Builders & Realtors sell more properties. They enable borrowers to obtain a mortgage loan approval by using available equity in their, or relative’s, owned properties. give borrowers a chance to get a mortgage after other avenues have failed.

Eddie Hoskins, President/CEO, First Florida Financial Group, the parent company of, said it’s against this equity borrowers apply their “Mortgage Approval Tools”: The Credit Score Optimizer, Down Payment Assistance Gifter, Cash Reserves Booster, Debt-To-Income Reducer, Collection & Judgment Buster, and Automated Underwriting Enhancer.

“When they apply these “tools” to un-approvable mortgage loan applications, in many cases, they’re able to get a loan approval and closing that had seemed impossible,” said Hoskins.
When asked to sum up, Eddie Hoskins, President & CEO of First Florida Financial, said "it’s a division within First Florida Financial Group whose primary function is to take un-closeable mortgage applications and turn them into closings, and as a result, help consumers save or purchase their most prized asset, their home.

“The new program, through helping the real estate customers and consumers directly who have previously been turned down by lenders, provides an opportunity for these professionals to earn some money on a deal where previously there was no revenue,” said Hoskins. “Customarily, real estate Industry professionals are straight commission. So, from the perspective of , their business model is making available an option for these industry professionals to not go home “empty handed” and for the borrower to get yet another and potentially more successful shot at the loan-approval process. All this innovation revolves around the current and foreseeable future’s more stringent credit guidelines that banks and lenders have placed upon the average consumer.”


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