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CinemaNow and Macrovision Collaborate to Deliver Premium Online Video Entertainment to Consumer Electronics Devices


Consumers to Have Easy Access to High-Quality Videos on More Devices

Santa Clara, Calif. and Marina Del Rey, Calif.—
Macrovision® Corporation (NASDAQ: MVSN) and CinemaNow (, a digital entertainment innovator delivering high-quality Hollywood movies and TV shows across multiple platforms, today announced that the two companies have integrated their technologies to enable consumers to acquire premium video content and download it directly from CinemaNow to a Macrovision-enabled consumer electronics devices such as digital television sets (DTV), set-top boxes (STB), and network attached storage (NAS) devices.

With this technology integration, consumers can expect to register their Macrovision-enabled hardware at, allowing them to watch one of the largest online selections of movies, TV shows and music videos on their television by using the selected device. Macrovision’s technology will also enable the devices to find, stream and playback other personal content stored anywhere on the home network.

“CinemaNow is dedicated to providing access to great entertainment wherever our customer is, in the living room or on the go,” said Curt Marvis, CEO of CinemaNow. “Making sure our service is readily available on as many devices as possible is part of that mission, and that’s why we’re collaborating with Macrovision.”

The technology integration combines Macrovision’s Connected Platform technology and CinemaNow’s proprietary digital entertainment distribution technology. Macrovision’s Connected Platform is a comprehensive and flexible software solution that enables consumer device manufacturers to develop consumer entertainment products that can acquire streamed music, photos and video from PCs and networked storage devices. It is a component of the Digital Living Network Alliance (DLNA) standard and is compliant to the Universal Plug and Play (UPnP) standard.

“CE manufacturers are realizing that content is king and their devices are only as good as the content that they can access,” said Eric Free, EVP and general manager of Macrovision’s Embedded Solutions Business Unit. “Through teaming up with CinemaNow, we’re providing CE manufacturers with new services that simplify the process of acquiring content for the home and enriching consumers’ experience with digital entertainment.”

Consumers want access to a large selection of downloadable content to be viewable on a wide variety of high-end consumer electronic devices. However, because most of these devices are limited to playing back DVDs or previously recorded programming, consumers are not always able to view their choice of content on their preferred device. Macrovision and CinemaNow’s integration will help bridge the gap between the PC and living room experience by connecting these devices.

About CinemaNow
CinemaNow, Inc. ( is an innovator in digital entertainment technology, delivering high-quality Hollywood movies, TV shows and music videos to users across multiple platforms. Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft, Samsung and Sonic Solutions to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM, Miramax, NBC Universal, New Line Cinema, Paramount Pictures, Sony, Sundance Channel and Warner Bros.

About Macrovision
Macrovision provides a broad set of solutions that enable businesses to protect, enhance and distribute their digital goods to consumers across multiple channels. The company’s content database service enables consumers to access information on music, movies and games in order to enhance their overall experience with the content and devices. Macrovision solutions are deployed by companies in the entertainment, consumer electronics, gaming, software, information publishing and corporate IT markets to solve industry-specific challenges and bring greater value to their customers. Macrovision holds approximately 270 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at


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