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Actavis invests in website analytics software


Pharmaceutical company Actavis has adopted the leading web analytics software IndexTools to analyse and improve its global websites.

Actavis last month signed an agreement with Internet marketing company Nordic eMarketing that includes the implementation of IndexTools web analytics tracking system for all twenty of Actavis’ websites.
IndexTools is market-leading tracking software that identifies and tracks visitors at every stage through websites. The internet marketing agreement, which is designed to strengthen Actavis‘ market presence and global audience reach, also sets out additional goals including website optimisation to improve search engine visibility.
Actavis, which is based in Reykjavik, Iceland, is a global leading player in the development, manufacture and sale of generic pharmaceuticals. The group has led a fast-paced programme of expansion in the last 7 years, making more than 20 acquisitions. Actavis has around 11,000 employees operating in some 40 countries around the world.
Nordic eMarketing, which is also based in Iceland, specialises in offering internet marketing solutions to a wide range of clients including leading IT companies in Europe and government agencies in Scandinavia. Areas in include online marketing, web development, online corporate branding and technical consulting.
More information about Nordic eMarketing and the technology available for website monitoring and optimisation can be found at
Further information on Actavis can be found at


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