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Steel Manufacturer POSCO Speeds Up Business Communications with Cisco TelePresence


Cisco® today announced that South Korea’s POSCO, the world’s fourth-largest steel maker, has selected Cisco TelePresence, the breakthrough technology for virtual, “in-person” communications, to improve collaboration and streamline its communication processes.

POSCO’s choice of Cisco TelePresence represents not only the first deployment in Korea, but also the first use of Cisco TelePresence technology in the Asia Pacific enterprise manufacturing sector.

The first deployment includes three fully operational Cisco TelePresence System 3000 rooms connecting POSCO’s Seoul office with the company’s branches in Pohang and Gwang Yang. These systems will be used primarily for regular executive meetings to improve collaboration and increase decision-making efficiency. By communicating with each other across a virtual table in a conference room environment, the company hopes to reduce the costs and environmental impact of business travel while improving business productivity.

The Cisco TelePresence System 3000 consists of a three-panel, 65-inch plasma screen system complete with a specially designed table that seats six participants on one side or a “virtual table” for twelve. It supports life-size images, using ultra high-definition video (1080p) and spatial audio. The Cisco TelePresence System 3000 also includes codecs, cameras, a lighting array, microphones, and speakers, all of which have been specially-tuned to optimize the experience.

Introduced in late 2006, Cisco TelePresence is a ground-breaking solution that combines advanced technology and interactive environmental elements to create unique “in-person” meeting experiences between people in various locations. POSCO envisions that subsequent deployments will enable multi-site executive meetings between additional domestic and overseas offices.

Many Cisco customers worldwide are already benefiting from the “in-person” experience possible with Cisco TelePresence and are using the technology across many vertical industries to make decisions faster, collaborate more effectively, scale scarce resources and gain time-to-market advantage.

“POSCO has always pursued innovations involving companywide processes in order to maximize customer satisfaction,” said Seok-Weon Yoon, team leader of Information System Group, Business Innovation Department, POSCO. “We were impressed with the increased business efficiency and possible business transformation that Cisco’s new communication technology can bring for us. Furthermore, the ability to integrate the Cisco TelePresence system with Cisco Unified Communications technology was another exciting feature of the solution. We believe Cisco will help us drive productivity and enable our employees to collaborate more easily through its IP networking solutions.”

“By taking advantage of the Cisco TelePresence solution, POSCO’s senior executives will benefit from increased productivity, reduced costs and an unprecedented communication experience that will speed up decision-making processes,” said Young Jin Son, country manager, Cisco Korea. “We believe the successful deployment of the POSCO project will have a positive effect on how Cisco delivers a connected life to companies in Korea and across Asia.”

POSCO is global company manufacturing and selling various steel products primarily in Korea and in over 70 overseas locations. Since its establishment over 30 years ago, POSCO has risen to the top of the global steel industry and contribution to Korea’s economic development. Its leading position in the global steel industry displays POSCO’s desires to set an example for companies around the world. For more information on POSCO, please visit
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