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Amara Group selects Alcatel-Lucent to enhance communications and improve visitors’ experience


Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced today that it has been awarded a contract for the delivery of an IP telephony infrastructure for the Amara Sanctuary Resort Sentosa, a hospitality property in Singapore. The Amara Sanctuary Resort Sentosa is a 121-room boutique resort to be built by the Amara Group on a 3.5 hectares parcel that includes four old colonial buildings. The resort will leverage leading-edge technology to offer hotel guests unprecedented convenience and communications capabilities at the touch of a button once the project is completed by end 2007.

Alcatel-Lucent is delivering the OmniPCX Enterprise IP telephony system which will be fully integrated with special XML software applications jointly developed for the resort with its application partner, Malaysia-based FCS Computer System Pte Ltd, a leader in communications solutions for the hospitality industry. Guests will be able to access hotel features and services on state-of-the-art IP phones in their own rooms, as well as enjoy wireless IP access throughout the hotel premises, transforming the visitor experience. These features include up-to-date weather reports, tourist and visitor information, and resort facility guides. These innovative and guest friendly applications will reside on both the advanced Alcatel-Lucent’s IP phones in-room, and the resort’s website, which offers a whole new level of convenience and ease of use from that offered by other hotels.

“The Sentosa project will transform the Amara Sanctuary Resort into a world-class island destination, and we will see the Amara Sanctuary Resort setting the benchmark not only in luxury accommodation and holiday making, but also in the way that the latest IP telephony technology from Alcatel-Lucent is used to enhance the guest experience,” said Corinne Teo, Group Systems and Quality Manager, Amara Sanctuary Resort. “The type of guest expected to stay at the hotel will demand the very best, and this is a key part of our strategy of satisfying their needs during their stay. “

Amid the lush surroundings and luxurious amenities, guests will be able to gain access to both hotel services and facilities via subtle deployment of technologies and applications throughout the vicinity.

“The hospitality industry is evolving rapidly and the major resort chains are finding it increasingly challenging to come up with new ways to instill customer loyalty and improve brand experience,” said Matthew Kuan, FCS. “This greatly revolutionizes the way information is being delivered to and obtained by hotel guests, and also opens a sea of new possibilities to meet the changing demands of the industry.”

“The Amara Sanctuary Resort Sentosa is a prime example of our capabilities of developing next generation communications solutions that satisfy critical real-life needs,” said Dave Miller, vice president of Alcatel-Lucent’s Enterprise Regional Support Centers. “Alcatel-Lucent is delighted to be able to share its expertise and help drive the growth of Singapore’s hospitality sector as it matures in sophistication.”


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