ACUVUE® 2 COLOURS® Brand Contact Lenses Launches Virtual Eye Makeover Tool

Use Your Own Photo to Experiment with Various Shades of Colored Contact Lenses

Have you ever considered changing your look with a new eye color? ACUVUE® 2 COLOURS® now offers iMakeover™, a virtual makeover experience that gives anyone interested in enhancing or changing their natural eye color a sneak peek of what they would look like with different colored contact lenses.

Visitors to www.imakeover.acuvue.com can use this virtual changing room for contact lenses by uploading their own photo and trying on different colored lenses. With 10 color choices, users will find the shades that best match their unique features. Colored contacts, like ACUVUE® 2 COLOURS®, are suitable for everyday wear or to change your eye color for special occasions.

“Like color cosmetics, colored contact lenses are a fabulous tool for enhancing your beauty. I use colored contacts as a beauty accessory,” says makeup artist Mally Roncal. “My celebrity clients wear colored contact lenses to change their look for films, red carpet events and photo shoots,” adds Roncal. Mally’s beauty tips for enhancing your eye color and a Free Trial Pair Certificate* are available on the iMakeover website.

How it Works

To start the virtual experience, simply upload a high-quality digital photo. Then choose from various shades of ACUVUE® 2 COLOURS®, which can be fit for light eyes, dark eyes, and even if you do not need vision correction.

After choosing a color, users then easily adjust the size, position and eyelid fit of the lenses to match their eye shape in the photo. Then choose from one of eleven decorative frames to complete the picture. The selected color will appear in a description at the bottom of the photo to save “try on” time at the doctor’s office.

Finally, users can save, download, and print their iMakeover photo and Free Trial Pair Certificate* to take to their eye care professional who will determine if ACUVUE® 2 COLOURS® Brand Contact Lenses are right for them. ACUVUE® 2 COLOURS® are available in a wide variety of colors for a subtle or dramatic look. Three colors are available to enhance light eyes: Aquamarine, Ocean Blue, and Emerald Green. Seven colors will change any light or dark eye: Chestnut Brown, Sapphire Blue, Hazel Green, Jade Green, Pearl Gray, Warm Honey, and Deep Blue.