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Nokia opens China Mainland’s first flagship store in Shanghai


Nokia opens China Mainland’s first flagship store in Shanghai

Shanghai, China - Nokia announced the grand opening of the first Nokia Flagship Store in Mainland China, the only stand-alone Nokia Flagship Store and the largest in the world. The Nokia Shanghai Flagship Store is the seventh of 18 planned Flagship Stores and is the second in the region following the opening of the premier Asia Pacific Flagship Store in Hong Kong.

Five Chinese celebrities served as Nokia ambassadors at the opening ceremony - Hu Yan Bing, VJ Li Chen, An Yu Xuan, Du Cong, and Lian Du.

Colin Giles, President of Nokia China, believes that Nokia Shanghai Flagship store is well positioned to serve as a window for consumers to experience the beauty and distinction of the Nokia brand. The store offers a full portfolio of Nokia products and services, and allows consumers to freely interact with cutting-edge mobile experiences.

As Colin Giles explains, “The Nokia Shanghai Flagship store embodies Nokia’s commitment to putting the customer first by providing consumers the opportunity to experience the most dynamic and exciting mobile technology in the world.”

Innovative consumer experience, unique retail strategy
Nokia Shanghai Flagship store brings a new perspective to the mobile retail industry. In an age of experience-driven consumption, retailers must do more than simple advertising and product placement. Successful retail requires providing a personalized shopping experience for consumers to interact and become familiar with the products. With this in mind, Nokia invites consumers to visit the Shanghai Flagship store and experience first-hand the innovative designs and technologies of Nokia’s diverse product lines.

The Nokia Shanghai Flagship Store is equipped to provide an interactive multimedia experience with a state-of-the-art audio and video system that creates a comfortable and energizing environment. Upon entering the front doors, display screens help consumers identify the area of the store containing the products that best meet their needs. Detailed information for a particular product appears on a nearby digital display as a consumer picks up the product. This system helps to create a convenient and enjoyable shopping experience by making mobile technology easy for everyone to understand.

All of the products on display are connected to the store’s network, and thus linked to a selection of relevant Nokia accessories such as wireless speakers, headsets, and printers. Consumers can enjoy a complete mobile experience with applications such as navigation, e-mail, music, games, and weather forecasts, among others. The multimedia displays even allow consumers to send text messages to consumers shopping at other Nokia Flagship Store locations around the world.

In addition to these features, the store offers personalized customer service. Staff members at the Nokia Flagship Store are highly trained graduates of Nokia’s award-winning Nokia Academy. The staff team provides consumers with personal attention and guidance in selecting mobile products that best-suit their diverse needs.

The Nokia Flagship Store represents Nokia’s first business-to-consumer sales model, which allows the entire organization to better understand and meet customer needs, from a supply chain standpoint to marketing and services. Customer feedback and insights from the Flagship Stores are carefully considered when evaluating and designing Nokia products and services, in an effort to ensure brand consistency, world-class customer services, and an unparalleled product experience.

The Flagship Store is Nokia’s most dynamic and innovative retail format - an interactive, high-energy retail environment committed to creating an unprecedented mobile retail experience. Nokia’s retail network is the largest in China, with 170 Nokia stores and more than 40,000 retail stores.

“The China market has become the leading global market in terms of scale and maturity, and we believe that the Nokia Shanghai Flagship store will become popular among Chinese consumers,” said Colin Giles. “The store will elevate our retail services to a new level and strengthen Nokia’s leading position in China.”

While the Nokia Flagship Stores are an important part of the company’s overall retail strategy, the vast majority of Nokia sales come from operators and retail locations around the world - constituting one of the largest global retail distribution networks.

New fashion landmark in Shanghai leads mobile trends
Located on Nanjing East Road in the most prestigious fashion district and business center of Shanghai, the Nokia Shanghai Flagship Store is front-line attraction, allowing the more than 500,000 consumers who pass by every day to experience the future of mobile life.

“A mobile phone is no longer a traditional communication device, as it has become part of our daily lives and represents a new lifestyle. The mobile device that you use is representative of your lifestyle, taste, and preferences - ultimately, who you are. We believe that the Nokia Shanghai Flagship Store will become a fashion landmark in Shanghai,” predicts Colin Giles. Nokia believes that the Flagship Store will become a trendy destination for mobile users in Shanghai and will even attract consumers from across China.

Pass-It-On campaign
To mark the grand opening of the Shanghai Flagship Store, Nokia launched the Pass-It-On campaign, which was inspired by its consumer vision of “Connecting people.” The campaign began with five famous influencers - famous singer Hu Yan Bing, An Yi Xuan, VJ Li Chen, philanthropist Du Chong, and Lian Du, the owner of a famous dance school. All of them participated in the opening ceremony and shared their mobile life experiences.

To support the Pass-It-On campaign, Nokia launched an official website named meet-your-city ( Consumers can log onto this website to meet mobile users in different cities and to become involved in the Pass-It-On campaign.

Nokia is committed to the long-term development in China and to be the best partner for China. With localized R&D, manufacturing and innovative technologies, Nokia continues to strengthen its leadership in the Chinese mobile market. Nokia is one of the largest exporters in Chinese mobile communications industry. With R&D centers and manufacturing sites, and offices in mainland China, Hongkong, Taiwan and Macao, Nokia has more than 12,000 employees in China area (including Nokia Siemens Networks).


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