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Bigger and Greener, Bombardier Increases Its Presence at NBAA 2007 and Launches Eco-Conscious Initiatives


Seven aircraft on static display, including the Learjet 60 XR jet making its world debut
Bombardier launches business jet carbon offset program for its new aircraft customers and enrolls demonstration fleet and PartsExpress aircraft in the program
Bombardier customer services on track to surpass 2007 objectives

Corporate aviation leader Bombardier Aerospace is set to emphasize its commitment to business aircraft innovation and corporate responsibility at the 60th National Business Aviation Association (NBAA) Annual Meeting and Convention in Atlanta, Georgia, September 25-27.

Seven aircraft from Bombardier’s comprehensive Learjet, Challenger and Global business jet line-up – the largest product offering of any Original Equipment Manufacturer (OEM) – will be showcased at the company’s expanded static display, including the new Learjet 60 XR jet, making its world debut at the show.

“We are looking forward to landing in Atlanta with our biggest and most exciting NBAA presence ever,” said Pierre Gabriel Côté, president, Bombardier Business Aircraft. “This unparalleled business aviation forum provides the ideal opportunity to reinforce our leadership position and showcase our full product and service offerings, as well as highlight our initiatives towards sustainable mobility.”

Corporate responsibility: Bombardier selects leading offset provider Climate Care to manage new carbon offset program
Bombardier Business Aircraft is taking an important step in aligning its service offerings to the company’s worldwide corporate responsibility initiative, which integrates the United Nations Global Compact principles into Bombardier’s organizational culture and approach to conducting business. Our commitment to corporate responsibility rests on three pillars: Excellence, People and the Environment.

As an element to fulfill the Environment pillar, Bombardier is making it easier for business jet customers to take responsibility for the climate impact of their aircraft. As of February 1, 2008, new aircraft buyers will have the option to take part in a carbon offset program managed by UK-based Climate Care. The cost to offset one year’s average carbon emissions from the aircraft will be included in the aircraft purchase price. The funds will be invested through Climate Care in green energy projects to reduce an equivalent amount of carbon. As part of its commitment to deliver high quality products and services in an environmentally responsible way, Bombardier is enrolling its demonstration fleet and PartsExpress aircraft in the Climate Care carbon offset program, an annual investment in excess of approximately $250,000 US.

“As one of the world’s leading aircraft manufacturers and following the roll-out of Bombardier’s roadmap to corporate responsibility on May 29, 2007, Bombardier Business Aircraft wants to address the impact of our products on the environment and carbon offsetting allows us to take immediate, positive action,” added Pierre Gabriel Côté, president, Bombardier Business Aircraft.

Mike Mason, chairman and founder of Climate Care said: “It is widely accepted that we need to measure the carbon from all our activities and products and pay for it – which carbon offsetting allows. It is great that Bombardier is pricing the impact of carbon into their business jets, and the funds will allow us to continue to make sizeable investments in developing low-carbon technologies around the world.”

Eco-friendly initiatives will also be highlighted at Bombardier’s static pavilion, the largest of all the OEMs attending the show, featuring an expanded 10,742-square-foot (997-sq.-m) full-service guest chalet. Along with a stellar aircraft display, the Bombardier static area will feature a number of recycling stations for various materials.

Focus on customer service
Bombardier’s commitment to offer an unparalleled standard of customer service and support is gaining momentum. Recent achievements include Bombardier’s new PartsExpress airborne parts delivery service, the addition of five new Authorized Service Facilities and/or Line Maintenance Facilities in the past five months, new state-of-the-art Customer Response Centers in Montreal and Wichita and a new parts depot in Sao Paulo, Brazil.

“Investment and improvement in our customer services programs is ongoing,” said James Hoblyn, senior vice-president, customer experience, Bombardier Business Aircraft. “We are listening to our customers, and their feedback regarding our initiatives over the past two years is increasingly positive. We are ahead of schedule regarding our 2007 objectives and we will continue to build upon our recent successes.”

Bombardier will once again highlight customer services at its new 6,300-square-foot (585-sq.-m) exhibit (Hall B) at the Georgia World Congress Center.

Bombardier aircraft on display at Fulton County Airport include:
Learjet 40 XR: The six-to-seven passenger Learjet 40 XR aircraft features the widest and most spacious cabin in its class and a full aft lavatory. This premium light jet delivers impressive time-to-climb performance under all conditions – particularly in hot and high operating environments – requiring only 23 minutes to reach 43,000 feet (13,106 m). The Learjet 40 XR can connect Atlanta-Salt Lake City non-stop*.

Learjet 45 XR: The eight-to-nine passenger Learjet 45 XR aircraft flies faster, farther, with more passengers than any other super light business jet. Its passenger cabin area is approximately 15 inches (38 cm) longer than that of its competitors, and it offers seated passengers more head and shoulder room than any other aircraft in its class. Delivering enhanced performance at high altitudes and in hot temperatures, the aircraft can fly Atlanta-Calgary non-stop*.

Learjet 60 XR: In service since July 2007, the Learjet 60 XR is poised to set new standards in performance, comfort, value and versatility in the worldwide midsize jet market. The aircraft’s higher operating altitudes – certified to 51,000 ft (15,545 m) – translate to time savings due to better winds, less traffic and less turbulence. With a high cruise speed of Mach 0.81 (863 km/h), the Learjet 60 XR jet is one of the fastest aircraft in its category.The aircraft can fly Atlanta-Los Angeles non-stop and delivers superior climb capabilities, with proven fuel-efficiency and low direct operating costs per nautical mile*.

Challenger 300: The only business jet to feature Lufthansa Technik’s top of the line NICE™ cabin management system, this first true super-midsize aircraft offers transcontinental range and superior long-range cruise speed, with eight passengers. It can fly Atlanta-Juneau non-stop with a full payload and its superior airfield performance allows it to operate out of 5,000-foot (1,524-m) runways with ease*. The Challenger 300 in-service fleet currently totals over 135 aircraft, with a dispatch reliability of over 99.5 per cent as at May 2007.

Challenger 605: In service since January 2007, the Challenger 605 jet features the widest stand-up cabin of any large category business jet available today. It is equipped with the Rockwell Collins Pro Line 21 avionics suite and an all new cabin electronic system. It can whisk five-passengers from Atlanta-Dublin non-stop*, in superior comfort. Optional equipment on the Challenger 605 now includes the Bombardier Enhanced Vision System (BEVS), providing pilots with significantly improved situational awareness and the ability to observe runway lights and the runway environment in difficult operating conditions, such as low visibility and or darkness.

Global 5000: The high-speed Global 5000 jet combines superior transatlantic speed with the largest cabin in the super large segment. It features state-of-the-art high-speed Internet connectivity and unmatched entertainment options as standard equipment as well as a heads-up flight display system, with the largest field-of-view of any business aircraft. The jet can connect Atlanta-Honolulu non-stop with eight passengers and three crew*.

Global Express XRS: The pioneering Global Express XRS business jet features the largest cabin of any purpose-built corporate aircraft – offering more cabin volume and more floor space than its closest competitor. No other business jet in the ultra long-range segment matches the high-speed range capability delivered by this aircraft. Offering the ultimate in cabin comfort, this impressive jet can link Atlanta-Moscow non-stop with eight passengers and three-to-four crew*.


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