Virgin Media appoints Graeme Oxby as Managing Director of Virgin Mobile

Virgin Media (NASDAQ: VMED) today announced the appointment of Graeme Oxby as Managing Director of Virgin Mobile. Graeme will replace Alan Gow, who in June announced his intention to step down, and report to Neil Berkett, Virgin Media’s Chief Operating Officer. He will take up his new role on 3rd September.

Graeme will be responsible for driving Virgin Mobile’s consumer proposition and the company’s ongoing integration with Virgin Media. A key focus of his role will be the continued growth of Virgin Mobile’s base of contract subscribers alongside its well-established pay-as-you-go business.

Commenting on the appointment, Neil Berkett said “Graeme has been working in the mobile industry since its infancy and has helped pioneer the bringing together of mobile communications and entertainment. His commercial acumen and pedigree marketing credentials will ensure Virgin Mobile retains a dynamic and compelling presence both in the mobile market and as part of Virgin Media’s unique quad-play proposition.”

Commenting on his new role Graeme said: “Virgin Mobile has a well deserved reputation for doing things differently. Ever since its creation in 1999, it has consistently challenged convention and established itself as a genuinely distinctive choice for consumers. I look forward to the challenge of building on this legacy and the opportunities that come with being part of the UK’s only fully integrated entertainment and communications provider.”

Graeme has extensive experience in the mobile sector, having worked in various senior positions over the last fifteen years. Most recently, Graeme spent six years at 3, latterly as UK Marketing Director and before then Director of Customer Marketing. He was responsible for building the marketing team from scratch and played a key role in positioning 3 as a mobile entertainment company.

Before 3, Graeme worked as VP of Global Mobile for Cable & Wireless where his focus was integrating investment in 33 mobile businesses into a single global operation. He specifically ran C&W’s interest in One2One and Bouygues Telecoms and prior to this, held a number of managerial positions including General Manager, Europe.

As Head of Product Marketing and New Product Development for Orange, Graeme was responsible for building the company’s reputation as lead innovator in the mobile market. During his three years with the company, he launched 30 significant new products and services from tariffs through to messaging.