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And the Winner is...WhiteSmoke’s Revolutionary Web 2.0 English Software


WhiteSmoke has won first place in the 2007 contest of the Export and International Cooperation Institute for the best e-commerce website. The annual contest attracts hundreds of candidates, including some of the most established e-commerce successes on the web. WhiteSmoke’s achievement confirms the company’s position at the forefront of international e-commerce.

The criteria on which WhiteSmoke won were design, SEO, content, user friendliness and speed. The prize includes free publicity and a year-long Google (NASDAQ: GOOG - news) advertising package. Customers from 25 countries world-over use WhiteSmoke daily for all their English writing needs.

“We are overjoyed to receive this recognition of our hard work,” says WhiteSmoke CEO Hilla Ovil-Brenner. “WhiteSmoke is dedicated to leveling the playing field of English communication on the web with user friendly tools based on advanced technology. Our prize will help us carry out this goal.”

Indeed, facilitating quality English communication is at the heart of the WhiteSmoke mission. Ovil-Brenner, who was raised in South Africa, established WhiteSmoke with husband Liran Brenner after her father complained about the poor quality of English in e-mails he received from foreign colleagues. Brenner, a computer engineer, brought with him five years experience at instant messaging pioneer ICQ. From humble beginnings in their apartment with a small investment and a lot of enthusiasm, WhiteSmoke is now a 30+ employee operation of international scope, and continues to grow monthly.

At a recent Google conference, WhiteSmoke was mentioned as “one of the leading companies on the web today.” Considering the current sophistication of web development, this is no small praise. WhiteSmoke certainly has the technology to back up such accolades. With the recently released second generation grammar engine, users get access to advanced detection and correction algorithms for a myriad of English grammar, spelling and punctuation errors. WhiteSmoke also features a totally unique enrichment feature. By assembling and scanning a huge and growing database of real written English examples ranging from literature to private letters, WhiteSmoke “learns” English sentence construction. When a user text is scanned, WhiteSmoke draws on this knowledge to suggest adjectives, adverbs and synonyms that can improve the writing style.

With the new prize, WhiteSmoke does not intend to rest on its laurels. A third generation grammar engine is currently under development, pushing WhiteSmoke’s proprietary artificial intelligence technologies to even greater accuracy in all written contexts.


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