JVC Launches new 1080p Flat Panel LCD TVs

WAYNE, NJ,– JVC today expanded its LCD TV line-up with the addition of four new models that offer 1080p full HD resolution. All four models, in 37-, 42- and 47-inch screen sizes, incorporate an array of JVC technologies that combine to deliver sharp, natural images with even the most challenging program material.

JVC’s expanded LCD line includes two series – in the 688 series are the 37-inch LT-37X688 and the 42-inch LT-42X688, each offering a new black cabinet. The higher performance 788 series includes the 42-inch LT-42X788 and the 47-inch LT-47X788, featuring black cabinets with silver trim and an ultra-thin bezel. The 788 series sets also provide a higher contrast ratio, faster response time and wider viewing angle.

All four models feature full HD resolution of 1920 x 1080 and JVC’s fifth generation D.I.S.T. (Digital Image Scaling Technology) engine that upconverts all signals to display at full 1080p. Dual HDMI v1.3 inputs allow connection of the latest generation of 1080p sources that offer 1080p outputs. Other features include nine aspect modes, four picture modes, a new universal remote with new convenience features, and a USB photo viewer.

To ensure the best possible picture, the new sets feature JVC’s Genessa chip, a 32-bit CPU processor that combines all image processing, noise reduction and color management technologies together onto a single chip for more efficient communication, and thus better performance. Genessa includes JVC’s Motion Adaptive Dynamic Gamma control, an algorithm that preserves tonal details and gradations in dark areas so that the image doesn’t appear muddy.

Genessa also includes Digital Video Noise Reduction that reduces the graininess for both analog and digital video sources, a Block Noise Suppressor that detects and eliminates “block noise”, a Mosquito Noise Suppressor that eliminates noise in low bit-rate signals without degrading the image, and a 3D Y/C comb filter with DTV Cross Color Eliminator that uses an advanced 10-bit 3D Y/C separation process to eliminate cross color and dot interference that is imbedded in older source material.

Standard definition signals are improved through new Natural Progressive IP conversion, improved scaler performance and a new PLL (phase lock loop) system that improves the performance of a composite signal.

In convenience features, the new sets offer nine video aspect modes, including a full native mode that shows the full picture with no overscan, four picture modes (standard, game, theater and dynamic) to optimize performance for different room situations and program material, and a USB photo viewer – a USB input for connection to a USB mass storage device, including JVC’s Everio hard drive camcorders. Images can be zoomed and rotated, viewed individually or played as a slide show.

New with the launch of these LCD sets is a completely redesigned remote control. All four new sets come with an illuminated universal remote that includes five direct video input buttons, and can be programmed to operate many brands of set top boxes, DVD players, digital video recorders, VCRs and audio products. In addition, the remote features dual infrared transmitters so that the set receives the signal whether the remote is pointed at the TV or held vertically for a better view of the buttons.

All four sets offer a full complement of inputs – two HDMI v1.3 inputs, two component inputs, three composite inputs, three AV inputs, an S-Video input, and optical digital audio out, and a fixed audio out.

For HD program reception, all four sets include a built-in ATSC tuner for receiving over-the-air digital terrestrial broadcasts and a Clear QAM tuner for receiving unscrambled digital cable signals.

The audio package in JVC’s new LCD TVs is comprised of a 10-watts-per-channel amplifier, JVC’s Advanced Hyper Surround for simulated surround sound and twin oblique cone speakers. Also included is JVC’s Smart Sound feature, which maintains a constant volume level as content changes (such as from program material to commercial).

Prices and availability:
Model Available Approximate Retail Price
LT-37X688 June $1,599.95
LT-42X688 June $1,999.95
LT-42X788 July $2,099.95
LT-47X788 July $2,699.95