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Ericsson and Napster supply mobile music service to Swisscom


Los Angeles, Calif.- Ericsson (NASDAQ: ERIC) and Napster (NASDAQ: NAPS) today announced an agreement with Swisscom Mobile, the largest Swiss mobile operator, to become the company’s exclusive mobile music service provider with Napster Mobile. The service will give Swisscom Mobile subscribers access to the easy-to-use Napster-branded mobile music service and its unparalleled music selection.

The Napster Mobile service, co-developed by Napster and Ericsson, contains more than 3 million tracks – more than any other mobile music service on the market today. It leverages Napster’s vast catalogue of full-length songs and artist images, and Ericsson’s mobile platform and personalization content. Ericsson develops, integrates, hosts and manages round-the-clock operations for the service, while Napster contributes expert content programming, including “featured artists” and “top tracks of the day.” Swisscom will launch the service with a major ad campaign starting this week.

Daniel Staub, Head of Product Marketing of Swisscom Mobile says: “We are amazed by the endless variety of music offered by the Napster Mobile service. Its 3-million-track-strong music offering contains everything from international smash hits to hard-to-find local tracks. Our customers now have easy access to them, all through their mobile phones. With Napster Mobile we expand our existing Multimedia-offer on music.”

Napster Mobile enables Swisscom Mobile subscribers to search, browse, preview, purchase and subscribe to music content from virtually all record labels via their WAP or Java-enabled handsets. The service also includes such features as dual delivery, which ensures that once content is purchased on the mobile phone, a copy is sent to the customer’s PC as well. Napster Mobile also comes with a recommendation engine that introduces consumers to new music that matches their taste, thus making it easy to navigate through the huge content selection.

Stefan Koetz, Country Manager at Ericsson Switzerland says, “We are very pleased that Swisscom has selected Napster Mobile as their mobile music service and look forward to providing the more than 4.6 million Swisscom Mobile subscribers with a music experience that really delivers.”

Brad Duea, Napster president, says: “We’re proud to be partnering with Swisscom Mobile, continuing our track record of launching Napster Mobile with the largest mobile operators in markets across the globe. We believe that Swisscom Mobile subscribers will be very excited to be able to enjoy the Napster music experience of anytime, anywhere access to a vast catalog of content and powerful discovery tools; all at their fingertips with Napster Mobile.”

Napster Mobile is a hosted service part of Ericsson’s industry leading Managed Services offering, which contains attractive new services that operators can launch quickly, easily and cost-efficiently.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


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