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IBM Boosts Support for Developer and Business Partner Communities


ARMONK, NY - As part of its commitment to the software development community, IBM (NYSE: IBM) today announced new programs and offerings that make it even easier for software developers and IBM Business Partners to work with IBM. The new resources provide the tools needed to help customers more quickly and effectively deliver software to the market and remain competitive.

More than 1,600 developers around the globe join the IBM community every day, and hundreds of IBM Business Partners have validated and integrated their offerings on the IBM Rational Software Delivery Platform. Just this week, more than a dozen ISVs are announcing new solutions validated on the new IBM Rational offerings, while business partner attendance at the IBM Rational Software Development Conference is up 50 percent -- with attendance at Rational Business Partner Day more than doubling last year’s participation.

“In response to growing customer demand for reliable, secure and integrated software development, business partners and developers are turning to IBM Rational software to help them grow their businesses,” said Scott Hebner, vice president of marketing and strategy, IBM Rational software. “IBM’s vast library of tools and resources cannot be matched. Whether online, in virtual worlds such as Second Life, or at local enablement and sales events, IBM is helping our extended community of developers and business partners drive innovation in software development.”

The new programs, resources and offerings include:

Rational Software Comes to You -- Business partners can bring the experience and education of the Rational Software Development Conference to their local markets. With 20 events planned in emerging markets in 2007, Rational Software Comes to You gives business partners the tools, support and guidance needed to provide customers with an in-depth educational experience while networking with peers in their own markets. With a successful 2006 pilot of the program and 1,400 registrants, Rational Software Comes to You will help business partners bring their solutions to more than 5,000 attendees at 150 events around the globe. For more information or to sign up, IBM Business Partners can visit:

New Software Trials Available on developerWorks -- Further enabling its six million member community to broaden and grow their skills on the IBM Rational software delivery platform, IBM developerWorks offers a wide range of technical resources and best practices, free of charge. In support of community-driven innovation for IBM Rational developers, developerWorks has added several new software trials to the Rational zone, including resources for IBM Rational ClearCase and IBM Rational Portfolio Manager, a revamped “Ready for Rational” portal and new IBM Rational Method Composer (formerly the Rational Unified Process) plug-ins. For more information and to access these resources, please visit:

IBM Rational Business Partner Community Portal -- The new community portal provides a simple interface for business partners to access resources and information designed to build their technical skills, create sales opportunities and close business. The portal features access to special business partner-only education, market intelligence, and community tools that drive collaboration between IBM Rational Business Partners and sales teams. The portal can be accessed at

CODESTATION -- As part of its commitment to the developer community, IBM is broadening the experience for avatars visiting CODESTATON, an island in the developer archipelago of virtual world Second Life ( During the IBM Rational Software Development Conference, visitors can chat with fellow avatars while viewing the General Sessions, catch IBM Rational product demonstrations and interact with IBM Rational experts. To attend the Conference in Second Life, please visit: In the coming months, users will also have the opportunity to compete for prizes against fellow Second Life coders in the first CODESTATION “Coders Challenge” -- an LSL scripting challenge.

developerWorks Live! Technical Briefing in Second Life -- On June 21, IBM will host its first-ever developerWorks Live! technical briefing in Second Life to help developers get up-to-speed on the latest industry trends. Aimed at bringing together developers, IT directors and administrators from around the world, the briefing will help users understand what they need to do to make Web 2.0 a reality for their business. Attendees will see a flash presentation of the hottest technologies and interact with experts. For more information and to register, please visit:

Software Value Incentive (SVI) -- This program allows IBM Business Partners to earn up to 35% in incentives when identifying, selling or fulfilling IBM Rational software sales. The introduction of four new Rational Technical Sales Mastery exams at this year’s Rational Software Development Conference makes it easier for partners to satisfy SVI’s certification requirements and recent enhancements to the Global Partner Portal. The portal allows partners to register SVI leads and request sales support, as well as helps partners manage and close deals more quickly. For more information, visit:

IBM Rational Quality Management Initiative -- New resources are now available to help IBM Business Partners evolve their technical and selling skills to address their customers’ quality management issues. Business partners can now access education and training materials, executive and technical sales presentations, white papers, demonstrations, migration kits and other resources focused on quality management. Registered PartnerWorld IBM Business Partners can access these resources at:

Ready for IBM Rational Business Partners can now qualify for IBM PartnerWorld Advanced-level member benefits -- Ready for IBM Rational business partners will now have access to IBM’s Advanced-level IBM Business Partner resources including access to IBM’s field teams through sales connections and value marketing resources. The Ready for IBM Rational software validation program helps ISV business partners develop solutions that work with IBM Rational offerings. Completion of the initiative offers Business Partners the opportunity to differentiate themselves with the Ready for IBM Rational mark. For more information, visit:

For more information about IBM Rational and the benefits IBM Business Partners receive, please visit:


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