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China Customers Select Avnet Electronics Marketing as Their Most Preferred Distributor


Nationwide survey names Avnet Electronics Marketing the top performer in all franchised distribution categories

Singapore -- Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE:AVT), has achieved its strongest results ever in the latest nation-wide survey by Electronics Supply & Manufacturing Magazine. Avnet Electronics Marketing was top of the list of Most Preferred International Distributors in China and was included in the top three in all four of the franchised distribution categories - Preferred Distributor for ’Best Technical Support’, ’Best Logistics Service’, ’Best Supply Capacity’ and ’Best e-Commerce’.

The survey organized by Electronics Supply & Manufacturing Magazine-China, which is conducted annually, analysed the preferences and selection processes of manufacturers, interviewing purchasing executives throughout the country who were jointly responsible for buying billions of RMB worth of components in the last year, the majority of which were purchased through distributors.

’China is the growth engine of Asia and Avnet Electronics Marketing has been steadily expanding coverage and resources in the region in general and China in particular, especially in vertical markets. We are glad to have been selected in top three position in all the categories in the survey, which showcases the accomplishments that Avnet Electronics Marketing has achieved to date. These results are an indication of even greater things to come,’ said Stephen Wong, president of Avnet Electronics Marketing Asia.

The survey found that, as in recent years, China’s electronic component distribution market continues to be driven by the rapid growth of the electronics industry, wide geographic distribution channels and the demand for imported ICs. Faced with ever increasing competition and the need to update their products, China’s electronics manufacturers are continuously pressuring distributors with changing requirements.

’As a total solution provider, Avnet Electronics Marketing is committed to providing three things - value to customers, design services and the myriad and tangible benefits of a comprehensive and efficient supply chain,’ said Peter Wong, regional president of Avnet Electronics Marketing China.

The survey found that innovation is crucial to help distributors obtain competitive advantages and win the trust and respect of manufacturers. Avnet Electronics Marketing has established a strong track record in the areas of demand creation, system solutions and customer support.

’Our recent X-Fest global seminar and training series is a good example of Avnet’s innovation and the value it places in providing support to both customers and suppliers,’ said regional president for Avnet Memec China, Victor Koh. ’The event received remarkable feedback - the delegates packed the event for specialised training on design solutions for FPGA circuitry and the components surrounding FPGAs.’

’Launching the X-Fest in Beijing and Shanghai in early April there was standing room only. Following these two locations, the event ran across another five cities including Nanjing, Wuhan, Chengdu, Xian and Shenzhen, with the total attendance close to 1,100 - 70% higher than the number originally anticipated,’ said Koh.

The survey showed that manufacturers select franchised distributors based on a number of criteria, including pricing, supply capacity, technical support, capabilities, logistics services, payment flexibility, product quality, company reputation and their online trading capability.


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