TeleManagement Forum Honours Arantech with Best New OSS/BSS Product Award 2007

Transforming traditional BSS/OSS with real-time customer experience management recognised by prestigious industry honour

Nice 23 May 2007 – The first TeleManagement Forum Excellence Awards, held at the Palais de la Méditerranée on the Cote d’Azur on the evening of 21 May, saw the category of ‘Best New OSS / BSS Product’ won by Arantech, (TMW, Nice, Hall 1, Stand 173), for its groundbreaking touchpoint™ Customer Experience Management (CEM) solution, which has had a major impact within the communications industry since its recent launch into the market.

The Best New OSS / BSS Award recognises the products developed by OSS or BSS-related solution providers aimed at reducing the operating costs and increasing the profitability of service providers, by ensuring that a high standard of service quality is maintained as new services are rolled out. In winning the award, Arantech has been recognised as the supplier who has developed the most important new, leading edge OSS / BSS product.

The independent panel of judges, who selected touchpoint by Arantech as the winner in this category, comprised leading industry experts, analysts, journalists and academics, and was headed up by Mick Reeve, former Group Technology Officer of UK telecoms giant, BT. Together they looked for technical excellence and products that would provide service providers with a more efficient means of delivering, operating or maintaining services. Arantech led a category field that included leading companies across all domains in BSS/OSS. Arantech was also a finalist in ‘The Most Innovative Supplier’ category.

In a TM announcement prior to the event, Keith Willetts, Chairman, TeleManagement Forum, said, “We’ve established this awards programme to recognise companies who are making great contributions in the field of delivering service excellence.”

Brendan McDonagh, Chief Executive Officer, Arantech, “We are delighted and very proud to have been selected for this prestigious TeleManagement Forum Excellence Award. Our transformational CEM proposition is changing how communications providers are running their businesses and this change is now becoming a standard in our industry.”

“CEM puts the end customer at the centre of business and technology management. It does so by enabling communications providers to differentiate themselves in the market, by proactively managing their customers. It also enables providers to discover significant new revenues through identifying and closing the gaps between the customer experience and what is visible through traditional network and service management systems. Customer experience gaps exist on every single communications network across the globe and without understanding clearly the experience of end customers, poor service usage and churn will occur.

Through the use of touchpoint, the experience of end customers and customer groups can be determined, in real time, all the time. We are extremely excited that the TeleManagement Forum has recognised our vision and the importance of CEM with this award for touchpoint,” McDonagh concluded.

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Notes for editors
About CEM and touchpoint
Arantech first identified the ‘customer experience gap’ in 2002 with its first system deployment. Controlling the customer experience gap is critical for operators to ensure customer satisfaction and reduce churn. touchpoint takes a fundamentally different approach to service quality management by showing a unique, customer-centric view of how a subscriber interacts with all operational and business platforms. It enables operators to solve customer-related errors in real time over any network, typically increasing operator revenues by between one and two percent of ARPU.
Arantech’s CEM solution radically transforms not only the way that operators service their customers but also the way their internal organisation responds to customer needs. This has made touchpoint both a catalyst for cultural change and a transformational force for its customers in terms of both revenue and operational practice issues, or network issues.
touchpoint™ provides a simple proactive approach to first-line customer management and selling, supporting any network, service or device type, through its 360-degree touchpoint desktop portal. It also enables tight integration via APIs to other BSS and OSS systems like customer care, service management, and performance management, providing these systems with a high level of customer centric capability.
touchpoint provides continual, real-time data from an individual customer level, across any service, network, or protocol for all users. As its name suggests, touchpoint can measure a customer experience across all customer ‘touch points’, e.g. network, service, provisioning, customer care. Advanced real-time alarm notification and dashboard features can be tailored around specific customer-experience measurements, while in-depth troubleshooting tools drill down to diagnose and help resolve the root cause of problems customers may be experiencing. Reporting, including graphical display features, can also be customised around specific user experience metrics, as required by an operator.

About Arantech – www.arantech.com
Headquartered in Dublin, Ireland, Arantech supplies its touchpoint™ product and a range of CEM consultancy services to help customers derive maximum benefit from their existing network, customer and service management systems. Arantech customers include mobile operators from four of the six largest mobile operator groups in the world, serving in excess of 140 million mobile subscribers. The company has offices in the USA, the UK, Japan and Australia.
Arantech, touchpoint and aranassure are registered trademarks of Arantech Ltd.

For more information, contact:
Annette Rochford
Marketing Manager
Arantech
Tel: +353 1 210 0100
E-mail: arochford@arantech.com

For Media & Analyst Relations Enquiries, contact:
Tim Guest
Global Media & Analyst Relations
T: +44 7956 257069
E: timjguest@btconnect.com

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