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AT&T Advertising & Publishing Introduces New Name on Directory Covers


Delivery of San Jose Books Begins This Week

New name; same great books.

The new AT&T directories — now called AT&T Real Yellow Pages and AT&T Real White Pages — are headed your way. About 600,000 copies of each book will serve residences, businesses and government offices in San Jose and nearby communities.

Gracing the front cover of the new Yellow Pages directory is a photo of The Tech Museum of Innovation at the Plaza de Cesar Chavez Park in downtown San Jose. The White Pages cover features the San Jose Grand Prix.

These editions are among the first of the company’s directories to carry the new AT&T Real Yellow Pages and Real White Pages logos. Even with the new names and look, they’re still the same reliable directories you’ve always known.

“We’ve added the word ’real’ to our brand to distinguish us from competitive books,” says Maura Prolo, general sales manager. “Our Yellow Pages book, which dates back 125 years, is the original directory in the area.” It’s estimated that Yellow Pages directories serving San Jose are referenced about 160,000 times each day.

This year’s book contains residential, business and government White Pages listings; money-saving coupons; information guides; and a Community Living section with area maps, attractions, ZIP codes and other helpful information.

Complementing the regular-sized AT&T Real Yellow Pages is a mini version that contains ads and money-saving coupons found in the traditional directory. The smaller book is designed to be more portable for on-the-go consumers and to deliver more calls and return on investment to advertisers.

For those who let their fingers do the clicking, the AT&T online Yellow Pages is available at YELLOWPAGES.COM. The site offers consumers access to comprehensive local business information, the latest business listings, city guides, maps and driving directions. In addition, YELLOWPAGES.COM advertisers receive exposure on Switchboard, AOL Yellow Pages, Yahoo!® Yellow Pages, Yahoo! Local, and — all leading Yellow Pages sites.


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