Analog Devices Names Avnet Electronics Marketing as First Pan-Asian Distributor

Singapore –- Analog Devices Inc. has named Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE:AVT), as its first pan-Asian distributor. The distribution agreement extends the existing arrangements, which already include China and India, to cover the Asia Pacific region.

’Avnet Electronics Marketing is pleased to have been recognised as Analog Devices’ first ever pan-Asian distributor, which echoes our commitment to the region. It also demonstrates that our focus and capability on delivering ’support across the board’ as a global distribution leader is fully acknowledged by our supplier partner,’ said Stephen Wong, president of Avnet Electronics Marketing Asia.

Asia continues to be the manufacturing powerhouse of the world, particularly in the fields of information technology and consumer electronics. Analog Devices has defined innovation and excellence in signal processing and its analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC) play a fundamental role in converting, conditioning, and processing real-world phenomena such as light, sound, temperature, motion, and pressure into electrical signals that are used in a wide array of electronic equipment – much of it made in Asia.

’In a dynamic market like Asia, where competitive pressures are continuing to intensify, manufacturers are now demanding more direct support from distributors to deal with shrinking product life cycles. We need a partner that can respond to the changing market requirements by driving innovation in terms of supply chain, design chain service, and the variety of its product offerings. By extending this distributorship, Avnet is able to leverage its engineering and regional logistics capability to uplift the customer services to the next level which helps our customers stay ahead of the competition,’ said Tim MacCannell, Director of Global Channel Sales of Analog Devices Inc.

’Avnet Electronics Marketing’s global customer service, high technical expertise, logistic professionalism, total solution support from design till purchase round the world, all of which provide extra values to Analog Devices and our local and global customers. With the addition of this new franchise in Asia, we are able to extend our connection around the world, targeting various applications such as telecom, consumer and handheld,’ said Ravi Kichloo, senior vice president, global semiconductor, Avnet Electronics Marketing.