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Magellan Maps Course with SAP


Leading GPS Manufacturer to Deploy SAP ERP and SAP CRM Applications to Optimize Business Processes

SANTA CLARA, Calif.,- SAP AG (NYSE: SAP) today announced that Magellan, an innovator in the global navigation and positioning market, has selected the SAP for High Tech solution portfolio to help the company increase market share, decrease expenses across its operations and maximize efficiencies quickly without draining resources and impeding corporate profitability. Magellan selected SAP applications to replace legacy systems and for scalability to support the company’s aggressive growth plans and business process optimization.

Today’s high-tech companies such as Magellan must maintain agility, reach across corporate boundaries and cooperate with a network of partners, from component and systems suppliers to service agents, manufacturers, distributors, resellers and customers. As Magellan continues innovating and expanding, the company will need to stay in front of competition through continuous innovation and customization of its products while quickly bringing them to market, maintaining high standards and providing superior customer service.

“An innovative company accustomed to fast growth needs a software integration that is quick and seamless,” said Ajay Birla, chief information technology officer, Magellan. “We turned to SAP as the industry expert with proven success in helping companies of our size grow in an increasingly competitive environment. SAP is helping us to transform operational aspects of our business with a complete software suite that will fuel our top-line growth goals via better customer service and tighten our bottom line through improved efficiencies.”

To increase efficiency as the business grows, executives at Magellan turned to SAP to provide them with business solutions that will enable the company to standardize its IT environment. SAP solutions for midsize companies provide support for preconfigured business processes based on industry-specific best practices, enabling midsize enterprises to quickly optimize business processes and focus on maintaining unique differentiators. The Santa Clara-based company will implement a range of software solutions from the SAP for High Tech portfolio, including applications for enterprise resource planning, customer relationship management, business intelligence and Sarbanes-Oxley compliance.

“The right software platform is critical to a company’s ability to serve customers and operate efficiently,” said Ray Homan, vice president and head of Global High Tech, SAP. “Companies with great ambitions expect great software solutions to match their needs. They are choosing SAP for solutions that can get them up and running quickly for immediate business benefits on a reliable, safe and innovative path toward the future.”

Magellan plans to go live with the SAP software in mid 2007.


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