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Borders Selects Sterling Order Management for New Borders.com E-commerce Site to Launch Early 2008


WEBWIRE

Columbus, Ohio – Sterling Commerce, an AT&T Inc. (NYSE:T) subsidiary, today announced that Borders Direct, LLC, a subsidiary of Borders Group, Inc. (NYSE: BGP), has selected Sterling Order Management as the order fulfillment foundation for its upcoming Borders.com e-commerce site, set to launch in early 2008. The new site will replace the current Borders.com teamed with Amazon.com e-commerce site, and will require best-of-breed order fulfillment capabilities. Sterling Commerce will provide these capabilities, giving Borders customers efficient order processing and a rich cross-channel experience.

“After an extensive assessment, we chose the Sterling Order Management solution because it offers a powerful combination—speed of deployment, best-of-breed capabilities, and the commitment of Sterling’s senior management— to deliver a highly effective solution that meets our aggressive implementation timelines,” said Rick Vanzura, executive vice president emerging business and technology, for Borders Group.

Bob Irwin, chief executive officer of Sterling Commerce, said “We are pleased to be the order management solution and implementation partner for Borders. Their selection reflects our demonstrated ability and absolute assurance to deliver a world-class solution that meets the company’s expectations for a high-quality implementation to support an end-to-end e-commerce rollout in early 2008.”

Sterling Commerce solutions scale to meet the most stringent requirements while providing advanced capabilities to drive competitive differentiation. For Borders, Sterling Order Management will facilitate the efficient processing of customer orders on Borders.com to and from the fulfillment operations. In addition, the solution will provide capabilities to enable Borders to offer ship-to-store or fulfill-from-store functionality, helping the company increase customer satisfaction.

Sterling Commerce solutions for retailers, such as Borders, manage the execution of complex order lifecycles for customers and partners, allowing retailers to provide a differentiated cross-channel customer experience by enabling consumers to buy, pick-up, and return anywhere. Sterling’s best-of-breed supply chain applications drive operational excellence by enhancing visibility, optimizing execution, accelerating exception recovery, and dramatically improving the management of inventory, transportation, and distribution assets. All Sterling Commerce solutions are based on a service-oriented architecture (SOA) and leverage the company’s unparalleled experience in data integration and business-to-business networking to streamline implementations, drive speed-to-benefit, and enhance adaptability for future change.



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