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Oracle’s CRM Suites All Named A Leader in Latest Independent Research Firm’s Sales Force Automation Report


Forrester Research, a leading independent research firm, has recognized all of Oracle’s CRM Suites as “A Leader” in the latest Forrester Wave Evaluation: Sales Force Automation Suites, Q2 April 2007. In this year’s Wave, Oracle’s Siebel CRM “earned the strongest overall score”, and the Oracle(r) E-Business Suite CRM and Oracle’s PeopleSoft Enterprise CRM were also each named “A Leader” Forrester also names Oracle’s Siebel CRM On Demand as a leader in this recent report see -
Sales Force Automation software addresses the business processes tied to revenue generation. According to Forrester, firms of all company sizes are investing in Sales Force Automation software, with 31 percent of large enterprises and 27 percent of SMBs planning investments in 2007.1 In addition, 22 percent of the large enterprise segment that remains unpenetrated offers potential for future spending as firms continue to emphasize driving opportunity and improving customer experiences.2

Forrester evaluated 19 sales force automation vendors across 136 criteria to assess strengths and weaknesses in three areas: current offering, strategy and market presence. Each of Oracle’s CRM SFA suites are recognized as “a leader.”

Specifically, Oracle’s Siebel CRM is recognized for providing “best-in-class sales automation features and a highly flexible architecture that organizations can customize to meet specific business needs... Siebel CRM leads the market in vertical specialization, with deep industry-specific functionality incorporated into solutions for financial services; insurance; life sciences; communications; media; energy; and consumer goods.”

“We believe the breadth and depth of Oracle’s sales force automation expertise and functionality is unmatched by any other vendor in the industry,” said Oracle Vice President of CRM Strategy Mike Betzer. “As a market leader, Oracle provides the widest range of solutions, best practices and deployment options for sales force automation addressing the needs of companies of all sizes and industries.”

1 The Forrester Wave(TM): Sales Force Automation, Q2 2007 by Liz Herbert
2 The Forrester Wave(TM): Sales Force Automation, Q2 2007 by Liz Herbert


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