Sales 2.0 Reinvents Aging Sales Wheel

NEW YORK - Sales 2.0 has announced its official launch with a mission to reinvent sales. Sales 2.0 will improve companies’ revenue and market value by bringing a science to the way they sell.

“’Sales 1.0’ was invented over a hundred years ago by the founder of National Cash Register. We have really not seen much change in the way people sell since then,” said Nigel Edelshain, CEO, Sales 2.0. “We are conducting scientific research that will help us identify and improve losses in sales systems. Companies can draw on this knowledge to enjoy truly predictable improvements in their sales results.”

The announcement of Sales 2.0 is joined by the launch of its website which is a portal to the latest knowledge on sales improvement.

Sales 2.0’s initial research and delivery capabilities will focus on lead generation, sales hiring and management, and sales process optimization.

Sales 2.0, formerly known as Ivy Tech Partners, was launched in June of 2000. To date, the company has successfully improved sales outcomes for Fortune 500 companies including HP, Novell, Sun, CA, Adobe and NEC as well as many small and mid-sized technology firms.

Sales 2.0 is currently partnering with other leaders in the sales improvement space including Jigsaw and Genius.com to move the sales profession to the next level.

“Marketing has become a science. It’s time to apply the same discipline to sales,” said Kenneth Beck, President of The CEO Connection. “Executives are taking shots in the dark when it comes to investing in their sales force. By bringing together industry experts and conducting scientific research to discover what works and what doesn’t, Sales 2.0 is acting as a catalyst to take the sales profession to the next level.”