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NCR’s Optical Effects Technology Takes Bar-Code Scanning to New Levels


NCR RealScan™ 78OFX offers improved investment protection and faster checkout.

ATLANTA – NCR Corporation (NYSE: NCR), a pioneer in bi-optic scanning, today announced the industry’s newest bar-code scanner for retail – a model that introduces unique technology advances to provide enhanced investment protection and operational efficiencies.

The NCR RealScan 78OFX bi-optic scanner/scale was designed with extensive input from store front-end supervisors and cashiers as well as operations, IT and service managers.

“We asked our stakeholders what they wanted, and NCR’s scanner engineers and human factors consultants turned those ideas into reality,” said Jeff Cegalis, vice president, engineering and development, for NCR’s Retail, Hospitality and Self-Service Solutions business. “The NCR RealScan 78OFX introduces our exclusive Optical Effects Technology, which sets a new standard for scan pattern density – a key factor in scanning performance – by generating more scan lines, longer scan lines and more scan angles. The result is a scan pattern that is denser than other comparable scanners currently on the market.”

Investment protection and operational efficiency

The NCR RealScan 78OFX incorporates design innovations that provide significant investment protection for retailers, including support for simple and fast field upgrades. In addition, auxiliary USB ports enable retailers to readily incorporate emerging technologies such as radio frequency identification (RFID) readers.

Compared with previous generation bi-optic scanners, the new NCR scanner/scale is designed for serviceability to improve product availability. The unique modular design allows for quick and efficient component servicing combined with an LED “scan adviser,” which serves as a diagnostics tool, on the top of the scanner.

To further enhance operational efficiency, NCR’s PACESETTER Management Tools enable retailers to remotely update their existing scanners without the expense of physically handling each device. These same tools can also provide data for asset tracking, reviewing cashier performance and monitoring bar-code quality.

User-friendly scanning

The NCR RealScan 78OFX introduces additional features that help make scanning even more user-friendly for cashiers and self-checkout customers. For example, the eye-catching scan adviser provides visual feedback to the user – a feature that is particularly beneficial for new cashiers or self-checkout customers. The scan adviser is also helpful for hearing-impaired users, and its colors and patterns can be customized by the retailer.

The NCR RealScan 78OFX is offered through the NCR RealPartner reseller network as well as NCR’s direct sales force. Models without a scale are available for shipment globally now. Scanner/scale models are available in the United States and European Union nations. Scanner/scale availability in other countries may be subject to certification under local weights and measures regulations.


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