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Max Brings Gotham To Life In New York City With THE PENGUIN TAKEOVER

Witness The Penguin’s Rise To Power As He Takes Over New York City Institutions, Festivals, Local Businesses, And More


WEBWIRE –

Following the successful takeover of San Diego’s Gaslamp Quarter, HBO®’s highly anticipated original limited series THE PENGUIN, starring Academy Award® nominated actor Colin Farrell as Oz Cobb, is now setting its sights on New York City and the world. Beginning today, the global campaign continues with THE PENGUIN TAKEOVER to celebrate the upcoming series premiere on Thursday, September 19 at 9:00 p.m. ET/PT on HBO and Max. Oz Cobb and his crew will roll out exclusive merchandise trucks across the city, forge partnerships with local businesses, and light up iconic landmarks in the signature plum purple hue.
 
Fans can look forward to THE PENGUIN taking over the Feast of San Gennaro, the New York Latino Film Festival Block Party, early fan screenings at Alamo Drafthouse, and specialty menu items at participating businesses as Gotham comes to life. The takeover will extend beyond New York, with THE PENGUIN’s iconic Iceberg Lounge and other experiences in select cities worldwide.
 
Full details on THE PENGUIN New York City Takeover, in collaboration with MATTE Projects, can be found below: 

  • On Monday, September 9 and Tuesday, September 10, The Penguin and his crew will station their “Gotham Goods” merchandise trucks in six locations across Manhattan. To unlock exclusive “Penguin-themed” gear, fans can follow @TheBatman on social for information on how to collect their goods. Below are the “Gotham Goods” truck locations, with limited supplies available daily from 2:00 p.m. - 9:00 p.m. on a first-come, first-served basis:
  • Monday, September 9:
    [list]
  • Location 1: 26th St. between Madison Ave and 5th Ave.
    Hours: 2:00 p.m. - 4:00 p.m.
  • Location 2: 11 E Houston St. between Broadway and Crosby.
    Hours: 4:30 p.m. - 6:30 p.m.
  • Location 3: West Broadway between Leonard and Franklin St.
    Hours: 7:00 p.m. - 9:00 p.m.

  • Tuesday, September 10:
    • Location 4: 100 Gansevoort St.
      Hours: 2:00 p.m. - 4:00 p.m.
    • Location 5: 6th Ave between Spring St and Broome St.
      Hours: 4:30 p.m. - 6:30 p.m.
    • Location 6: Canal Street between Broadway and Mercer.
      Hours: 7:00 p.m. - 9:00 p.m.

  • From Thursday, September 12 through Sunday, September 22, THE PENGUIN will have a booth at the Feast of San Gennaro (195 Grand Street, New York, NY 10013), offering exclusive “Penguin-themed” merchandise and Gotham-inspired street food. The Penguin’s signature purple Maserati will be on display next to the booth and he will also take over the San Gennaro Ferris wheel during the festival.
  • Max is continuing THE PENGUIN’s presence internationally following the Iceberg Lounge’s success in San Diego. The Penguin will bring the iconic Iceberg Lounge to select locations in France, Spain, The Netherlands, and Thailand, along with other local promotions in the APAC, EMEA, and LATAM regions. Fans might also spot The Penguin’s purple Maserati in the streets of São Paulo, Paris, and other major cities.
  • Max is partnering with Alamo Drafthouse for early screenings of the first episode at eight nationwide locations starting Thursday, September 12. Additionally, on Wednesday, September 18, the Alamo Drafthouse Cinema Lower Manhattan (28 Liberty St, Suite SC301, New York, NY 10005) will host a special screening of the first episode and Q&A session with Craig Zobel (director of episodes 1-3 and executive producer), Lauren LeFranc (showrunner and executive producer), and Dylan Clark (executive producer).
  • From Friday, September 13 through Friday, September 20, Max is partnering with select local establishments to offer secret menu items, signature swag, and late-night special items available for purchase. Below are the partners, takeover dates, and their locations:
  •  Emillio’s Ballato
    • Location: 55 E Houston St, New York, NY 10012
    • Dates: Friday, September 13 – Saturday, September 14
    • Hours: Friday-Saturday: 12:00 - 4:00 p.m. | 5:00 - 11:30 p.m.
                            

  • Scarr’s Pizza 
    • Location: 35 Orchard St, New York, NY 10002
    • Dates: Sunday, September 15 – Monday, September 16
    • Hours: 12:00 p.m. - 12:00 a.m.

  • The Ocky Way Bodega 
    • Location: 603 Clinton St, Brooklyn, NY 11231
    • Dates: Tuesday, September 17 – Wednesday, September 18
    • Hours: Open 24 hours
        

  • Casa Magazines
    • Location: 22 8th Avenue, New York, NY 10014
    • Dates: Thursday, September 19 – Friday, September 20 
    • Hours: 8:00 a.m. - 10:00 p.m.

  • From Monday, September 16 through Sunday, September 22, in collaboration with MAP360 Collective, The Penguin will take over iconic Gotham-branded New York City establishments including Gotham Burger Social Club, Gotham West Market, Gotham City Barbershop, and Gotham Wine & Liquors. These storefronts will be transformed to reflect the world of Oz, offering discounted THE PENGUIN specialty menu items at Gotham Burger and Gotham Market, and more.
  • On Tuesday, September 17, Max, in partnership with NYC Tourism, will light up several prominent New York City landmark buildings, including the Empire State Building, Javits Center, One Bryant Park, One World Trade Center, and Pier 17 in The Penguin’s signature plum purple hue to mark the beginning of his reign.
  • The Penguin is proud to be a “Made in NY” production, a title given when 75% of a show’s production takes place in New York City. The Mayor’s Office of Media and Entertainment (MOME), which permits all filming on public property in New York City, processed over 115 permits for THE PENGUIN production, incorporating the city’s iconic locations into the show, and transforming its streets into a post-apocalyptic Gotham. By filming in New York City, THE PENGUIN becomes part of the city’s multi-billion dollar film/TV economic engine and job creator for hundreds of thousands of New Yorkers.
  • Max and T Brand Studio, the content studio within New York Times Advertising, The New York Times worked to create a special print edition of “Gotham Gazette” that will be wrapped around print issues of the paper on Thursday, September 19, the day of the series premiere. The New York Times print home delivery subscribers will receive the issue and hawkers can be found handing out issues at the select five locations below:
  • Grand Central Station
    Time: 7:00 a.m. - 12:00 p.m.
  • Times Square
    Time: 7:15 a.m. - 12:15 p.m.

  • Penn Station
    Time: 7:30 a.m. - 12:30 p.m.

  • Casa Magazines
    Time: 8:00 a.m. - 1:00 p.m.

  • San Gennaro Festival
    Time: 4:00 p.m. - 10:00 p.m.
 
  • On Sunday, September 22, in celebration of Latino Heritage Month, Max and Pa’lante! will take over the New York Latino Film Festival Block Party at Dyckman Plaza (238-224 Dyckman St, New York, NY 10034) from 2:00 p.m. - 10:00 p.m. to mark the grand finale. Attendees can indulge in exclusive “Penguin-themed” cocktails, specialty menu items, and other unique experiences. The event will also feature a special screening of the first episode of THE PENGUIN, live music performances, and limited-edition merchandise. This event is open to the public and an RSVP is required to enter. Interested attendees can RSVP HERE.
    [/list]

    For more information, please visit http://max.com/thepenguin, the ultimate destination for THE PENGUIN takeovers, including an interactive map outlining all the events.  To stay up to date on THE PENGUIN, follow on social at @TheBatman @DC @StreamOnMax.
     
    ABOUT THE PENGUIN 
    The HBO Original series THE PENGUIN, from Warner Bros. Television and DC Studios, debuts Thursday, September 19. Starring Colin Farrell as Oz Cobb (aka “The Penguin”), the eight-episode DC Studios limited series continues filmmaker Matt Reeves’ The Batman epic crime saga that began with Warner Bros. Pictures’ global blockbuster “The Batman.” Developed by showrunner Lauren LeFranc, the series centers on the character played by Farrell in the film. Cast includes Colin Farrell (Oz Cobb), Cristin Milioti (Sofia Falcone), Rhenzy Feliz (Victor Aguilar), Michael Kelly (Johnny Viti), Shohreh Aghdashloo (Nadia Maroni), Deirdre O’Connell (Francis Cobb), Clancy Brown (Salvatore Maroni), James Madio (Milos Grapa), Scott Cohen (Luca Falcone), Michael Zegen (Alberto Falcone), Carmen Ejogo (Eve Karlo) and Theo Rossi (Dr. Julian Rush). The series is executive produced by Matt Reeves, Dylan Clark, Colin Farrell, Lauren LeFranc, who writes and serves as showrunner, Craig Zobel, who directs the first three episodes, and Bill Carraro. Based on characters created for DC by Bob Kane with Bill Finger, THE PENGUIN is produced by Reeves’ 6th & Idaho Productions and Dylan Clark Productions in association with Warner Bros Television, where Reeves and 6th & Idaho are under an overall deal, and DC Studios. Daniel Pipski also serves as executive producer.
     
    ABOUT NEW YORK CITY TOURISM + CONVENTIONS:
    New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in New York City, visit nyctourism.com.

     

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