Newark And Cypress Sign Agreement To Distribute PSoC® Devices

Newark, the leading small-quantity distributor of electronic components, test equipment and RoHS compliant solutions in the Americas, and a subsidiary of global distributor Premier Farnell, announced today that it has signed a franchise agreement with Cypress Semiconductor Corp. (NYSE:CY) to introduce design engineers to the manufacturer’s PSoC® (Programmable System-on-Chip™) mixed-signal arrays, USB controllers and timing solution products.

“We are especially pleased to offer design engineers Cypress’s unique PSoC® devices,” said Jeff Shafer, senior vice president of Product Management at Newark. “A single chip can integrate as many as 100 peripheral functions with a microcontroller. That can save significant design time, board space, power consumption and system costs for a wide range of consumer, automotive and industrial applications.”

Newark’s selection of Cypress products can be viewed at www.Newark.com/cypress.

“We are very excited to add Newark to our distributor lineup,” said Phil DeMarie, vice president of Distribution Sales for Cypress.“ ”Newark has developed a reputation for aggressive marketing and excellent customer service, and we anticipate that they will play a big part in helping us reach our goal of 20,000 customers for programmable products"

About Newark
Newark is North America’s leading small-quantity distributor of electronic components and test equipment, and its #1 source for RoHS compliant part, services and information. RoHS is the acronym for the European Union’s Restriction of Hazardous Substances law, which took effect July 1, 2006.

Visited by thousands of engineers and electronics buyers each week, the RoHS Express site at www.newark.com/rohs provides critical information to help companies transition to compliance, including: on-demand lead-free soldering webinars, downloadable step-by-step guides to compliance and updates on US and Canadian green laws"

In addition to offering the broadest electronics selection from 440+ top manufacturers for same-day shipping, Newark provides a unique range of value-added services at no charge, including, RoHS Bill of Materials conversions, eProcurement implementation and support, and automatic re-reeling for components.

With multiple sales channels, customers do business with Newark through contact centers, a local branch network in the US, Canada, Mexico and Brazil, a dedicated field sales force and a world-class website at www.newark.com"