DIRECTV Activates HD Local Channel Service in Four New Markets

DIRECTV Activates HD Local Channel Service in Four New Markets

ABC, CBS, FOX and NBC Now Available in HD in Greenville, S.C., Harrisburg, Pa., Jacksonville Fla., and Spokane, Wash.;
DIRECTV Now offers Local HD Channels in 53 Markets

WHAT: DIRECTV, Inc., the nation’s leading satellite television service provider, is now offering local HD programming from ABC, CBS, FOX and NBC to customers in Greenville, S.C., Harrisburg, Pa., Jacksonville Fla., and Spokane, Wash. DIRECTV now offers local HD broadcast channels in 53 cities, representing more than 67 percent of U.S. TV households.

DIRECTV’s local HD channel rollout is part of an aggressive nationwide expansion of HD programming that includes plans to offer local HD channels in up to 75 markets and up to 100 national channels by year end. When DIRECTV’s capacity expansion is complete next year, it will offer more than 1,500 local HD channels and more than 150 national HD channels, establishing DIRECTV as the nation’s leading provider of HD programming.

WHEN: Wednesday, March 28, 2007

HOW: Customers who subscribe to a programming package that includes local channels receive both the standard-definition and HD signals at no extra monthly charge. Customers can receive local HD channels by leasing an H20 HD receiver or the new HR20 DIRECTV Plus® HD DVR and satellite dish. Existing HD customers can upgrade their HD receiver and dish for $99 per receiver. New customers can take advantage of a $100 mail-in rebate on all DIRECTV HD and HDDVR receivers.