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Fujifilm Launches YourStamps™


Retailers can now offer their customers the opportunity to create real U.S. postage with a wonderful difference – each YourStamps postage label features the consumer’s own digital photos or artwork and words.

No matter what people are celebrating – the holidays, a wedding, birthday, or anniversary, a new business, special product or service, a particularly photogenic pet or child – customized postage is a great way to commemorate a moment and communicate a message.

Fujifilm’s YourStamps enables retailers to easily and cost-effectively capture a piece of the growing customized postage market. According to the U.S. Postal Service, the overall U.S. stamp market per year totals more than $22 billion, and research indicates that 15-20% of consumers will “probably” or “definitely” purchase customized postage.

Developed in conjunction with mailstream technology leader Pitney Bowes (NYSE:PBI), YourStamps revolutionizes the personalized postage market by bringing Fujifilm’s proven imaging expertise to postage, resulting in a truly innovative new photo product. Unlike other personal postage offerings, YourStamps are big enough to properly highlight photographs or graphics. Consumers can choose from a wide variety of styles to create their postage, and can select either horizontal or vertical formats. They can even add their own text messages. And designing YourStamps is a snap with Fujifilm’s easy-to-use and robust creation tool.

“YourStamps exemplifies Fujifilm’s commitment to supporting its retailers by providing innovative new ways to increase revenue and drive in-store traffic,” said Gael Lundeen, vice president, Marketing & Strategic Analysis, FUJIFILM U.S.A. “YourStamps is a very affordable and extremely easy way for retailers to create potential year-round new revenue streams.”

Fujifilm offers two ways for retailers to implement the YourStamps program: Fujifilm can set up a retailer-branded YourStamps ordering website where customers can create their postage and place their order. Or retailers can link directly from their own website to Consumers can then pick up their YourStamps at the retail outlet or have them shipped directly to their mailing address. Both of these methods benefit the retailer, with additional purchase potential with in-store pickup or from the shipping and handling fees collected for “direct-to-home” orders.


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