Smaato, Inc. Forms Strategic Partnership With Handmark To Distribute Free, Ad-Supported RSS NewsReader

Smaato Inc., pioneering developer of ad-enabled applications for mobile phones, today announced a strategic partnership with Handmark, a global leader in mobile media. Through this partnership, Handmark will distribute the free, ad-supported Smaato RSS NewsReader through its distribution channels this summer.

The ad-supported “Smaato News” is a modern RSS-reader for smartphones that allow users to read the RSS-feeds of their favorite blogs, Web sites and other news from their mobile device.

“Since its inception, Handmark has been focused on new trends in the marketplace and delivering on the expectations of our customers,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “Offering the Smaato RSS NewsReader through our channels will be beneficial and appealing to our customers and business partners.”

“We are pleased to be working with Handmark to distribute our application through their established, well-known channels,” comments Ragnar Kruse, co-founder and CEO Smaato Inc. “We anticipate that the RSS NewsReader will be very popular among Handmark customers, allowing them to easily access the information they need from their handheld device.”

Smaato News is currently available for Palm OS, Windows Mobile Pocket PC and Symbian S60 devices.