Aspire Adds Strategic Executive Hire to Leadership Team: Sterling Jackson, Vice President of Marketing

Aspire, a leading influencer marketing platform for e-commerce brands, today announced the expansion of its leadership team with the hiring of Sterling Jackson, Vice President of Marketing. Sterling joins as Aspire expands its customer acquisition efforts and builds off the company’s strong momentum.

“Sterling brings a wealth of experience and knowledge to the leadership team at Aspire as we continue to grow and evolve our platform capabilities,” said Anand Kishore, CEO of Aspire. “Leveraging his world-class background in marketing, brand building, and customer success will be instrumental in driving our continued growth.”

Jackson comes to Aspire from UserTesting, where as Vice President of Marketing he built programs that helped drive nearly 12X growth over four years, resulting in an IPO and successful acquisition. Previously, Jackson served as Head of Customer Insights for Intuit, Head of Customer Marketing for Qualtrics, and HP’s Marketing Chief of Staff.

As Aspire’s Head of Marketing, Jackson will leverage his more than two decades of experience to develop and scale Aspire’s go-to-market strategy, brand innovation, and operational excellence. These pillars will contribute to the company’s efforts to create more customer-driven value, sustainable profitable growth, and a brand recognized as the category leader–a symbol of usefulness, delight, and devotion for all marketing teams across industries.

“Aspire has a promising future as a leader in the influencer marketing and e-commerce category. It’s a privilege to work alongside a proven executive team to develop and execute programs and strategies that will strengthen our brand and market position,” said Jackson.

The announcement comes on the heels of the release of Aspire’s proprietary reverse creator marketplace, along with the company’s newly-announced official partnership with TikTok.

For more information on the expansion of Aspire’s leadership team, please visit: https://aspire.io/blog/

About Aspire

Aspire is a leading influencer marketing software platform and agency that helps brands do social commerce at scale. Since 2014, Aspire has helped brands build and manage relationships with millions of influencers, inspiring marketers to think bigger, plan smarter, and deliver outsized value. Brands and creators use Aspire to find and vet each other, activate influencer marketing campaigns of any size, and put the magic of branded content to work at scale. As a recognized leader by Forrester Research, Aspire has paid out over $100M to creators, and is trusted by over 800 top brands from fashion to fitness and everything in between. For more information about Aspire’s leading suite of commerce platform integrations, or to get in touch with our expert-in house agency services team, please visit www.aspire.io

Contact Information

Eric Gonzalez

PR for Aspire

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aspireiq@vsc.co