A New Way to Discover What News Is Hot

VANCOUVER, British Columbia & NEW YORK - NewspaperDirect, the world leader in digital delivery of global newspapers and magazines, is now enabling users of PressDisplay.com to view their newspapers in two entirely different ways. The new feature, “Editors’ Picks/Readers’ Choice,” lets PressDisplay.com visitors view which stories were given top billing by editors, and compare them with which stories actually retained the interest of other readers the longest.

“PressDisplay.com works with full content newspaper replicas from publishers and so we can determine from the newspaper’s layout, which stories editors considered most important,” said Alex Kroogman, CEO of NewspaperDirect. “Meanwhile, our reading map technology continually analyzes how readers are actually interacting with the newspaper. We know what parts of the newspaper are getting their attention (e.g. articles, pictures, cartoons, puzzles, advertisements) and which stories are retaining their interest the longest.”

Unlike other online news ranking approaches, which typically use ‘click-throughs’ or votes to measure interest in a particular story, PressDisplay.com measures the reading time for every news article in its 450+ publications, and uses this to determine its ‘interest value’ in relation to other stories. By updating the entire site every 10 minutes with new reader data, PressDisplay.com provides other readers with an up-to-date picture of what’s really hot in the news.