SI.com And NBCSports.Com Announce Content Partnership

New York – SI.com and NBCSports.com have partnered to bring sports fans the broadband video, breaking news & analysis and photography that have made both sites popular destinations on the Web, it was announced by Jeff Price, President, SI Digital and Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics.

The cross-promotional partnership launched this weekend with broadband segments produced by NBCSports.com and featured on SI.com. Highlights of the relationship include:

SI.com will regularly point viewers toward NBCSports.com broadband segments featuring breaking news, short-form programming and post-game interviews as well as sports update segments on weekends. SI will also point its viewers to NBC’s Rotoworld fantasy news and information from its player and team pages.


NBCSports.com will produce SI writer broadband segments and point its viewers toward SI.com for writer analysis & commentary, SI’s renowned photography and its popular Truth & Rumors daily feature.


Additional daily programming involving NBC Sports and SI talent will be announced in the coming weeks.


Opportunity for advertisers to leverage cross-platform, multi-media buys across the NBC Sports and Sports Illustrated franchises.


“The speed and depth of SI.com content and the broadband video power of NBCSports.com is a unique combination of resources that enhances the user experience for fans on both sites,” said Price. “Building a strong relationship that leverages NBC Sports powerful video storytelling ability furthers our efforts to partner with the best brands in sports”.

“From our live pre-game programming for Notre Dame and the NHL, to our wrap-up shows for football and golf, NBCSports.com has been on the forefront of original broadband sports programming,” says Miller. “With SI.com’s world-class writing and photography, married with our Rotoworld fantasy news, NBCSports.com users will have a richer, more informative visit than ever before.”

About NBCSports.com
NBCSports.com, launched in September 2006, is one of the fastest growing sports content websites on the internet. It provides comprehensive sports coverage, including scores, stats and analysis for all the major sports including the NFL, College Football, MLB, NBA, NHL, NASCAR, PGA TOUR, College Basketball, Poker, Tennis and more.

The site features stories and features from some of the industries foremost sportswriters including Alan Abrahamson, John Walters and Tom Curran, live streaming webcasts including “NHL on NBC Faceoff” - an NHL pre-game show, the NYC Marathon and the FIS World Ski Championships. Additionally, there is an extensive video clip library, a variety of interactive features and blogs from a number of NBC Sports broadcasters and pro athletes including Giants kicker Jay Feely, Jaguars lineman Marcellus Wiley and NBCSports.com’s resident hockey expert “The Bellowing Moose.”

The fantasy sports, including football, baseball, basketball, hockey, NASCAR and golf, are powered by AllStarStats and Rotoworld, companies that were acquired in September of 2006 in order to supplement the offerings of NBCSports.com. Rotoworld.com site is the highest-trafficked, fantasy sports content site on the Internet.

About SI
SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and SI.COM, the magazine’s 24/7 sports news website that delivers more than 150 original stories to its users each week.

SI.com’s broadband video offerings includes original programming, partnerships with best-in-class sports brands such as NBC Sports, HBO and TNT and linking fans to the best video offerings across the web.

The SI franchise also includes SPORTS ILLUSTRATED KIDS (sikids.com), a monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and GOLF.COM; SIONCAMPUS.COM, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine’s specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world’s leading magazine publishing company and a subsidiary of Time Warner.

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With approximately 130 magazines, it is the largest magazine publisher in the U.S. and U.K. Each month, one of out every two American adults reads a Time Inc. magazine, and one out of every 10 visits a company web site (more than 19 million unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.