Motorola Survey Reveals Converged Service Delivery as Top Business Issue for SUPERCOMM Attendees

SUPERCOMM 2005, Chicago – Jun. 8, 2005 – As consumer demands continue to escalate for advanced broadband applications, telecommunications service providers report that converged service delivery (voice, data, video and/or wireline/wireless) is becoming their #1 issue. In a survey conducted by Motorola Networks, 49 percent of respondents put this problem at the top of their list, while 38 percent cite the ability to integrate next-generation services as the leading obstacle to effectively addressing this concern. Motorola conducted the survey at SUPERCOMM 2005, the world’s premier annual exhibition and conference for communications service providers and private network managers.

The survey also revealed that an overwhelming majority of the respondents—96 percent—believe their future will include blended network architectures that can support seamless service delivery across multiple devices and networks. In addition, more than 75 percent feel that advanced Internet Protocol TV (IPTV) services, such as video on demand, high definition TV and digital video recording, will be necessary to remain competitive.

According to research firm IDC, now that broadband has surpassed a critical mass of subscribers globally, service providers are looking to leverage their broadband pipes by delivering broadband-enabled content to end users. Broadband services offer a strong growth opportunity, with subscriptions predicted to surpass 317.3 million by 2009 and generate more than $109.8 billion in access revenue. The critical factors that will drive this growth are increased availability, choice, and affordability of broadband services, along with the rise of broadband-enabled content.[1]

In preparation for this growth potential, telecommunication service providers are either considering or in the process of evolving their current architectures. In fact, 57 percent is currently considering adding fiber-based wireline solutions to their networks, while 41 percent is investigating the usage of both fiber and copper.

Motorola’s newly announced AXS2200 converged platform can help service providers and operators overcome the challenge of quickly and cost-effectively deploying voice, video and video entertainment solutions by supporting the delivery of Fiber-to-the-Premises (FTTP) and Fiber-to-the-Node (FTTN) based services. This open, scaleable optical access platform will enable operators to select solutions that satisfy their immediate needs, as well as give them a coherent migration path for the future—regardless of whether their networks presently require FTTN, FTTP or both.

“Service providers and operators alike are facing more and more issues today, from escalating operational expenses and loss of revenue due to churn, to the complexities of converged service delivery,” said Tony Zona, general manager, FTTP solutions, Wireline Networks, Motorola, Inc. “These survey results reflect an opportunity to implement more open, standards compliant solutions, such as the AXS2200, to allow for the rapid creation and delivery of next generation services.”

The survey was conducted on Monday, June 6 and Tuesday June 7, 2005, and included 180 telecommunications service providers. Thirty-eight percent of the of the participants were engineers, 27 percent directors, 8 percent CIO/CTO, 7 percent consultants, 6 percent sales representatives and 14 percent fell under other job functions.

Motorola’s wireline solutions are on display, along with other wireless, enhanced enterprise and home entertainment offerings, during SUPERCOMM in booth #48039.

About SUPERCOMM
SUPERCOMM is managed by the Telecommunications Industry Association (TIA) www.tiaonline.org and is owned jointly by TIA and the United States Telecom Association (USTA), www.usta.org. For more information about SUPERCOMM, please visit www.supercomm2005.com.

About Motorola
Motorola (NYSE:MOT) is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com

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