Brilliant partnership: Kuehne+Nagel brings Swarovski’s crystals to EMEA customers faster than ever

Swarovski, the crystal manufacturer and jewelry brand, partners with Kuehne+Nagel for an EMEA fulfilment and distribution centre in Tessenderlo, Belgium. The highly automated distribution centre improves lead times to the market, consisting of Swarovski stores, retailers as well as direct-to-consumer e-commerce.

Next to managing Swarovski’s entire B2B and B2C supply chain, including quality control management and reverse logistics, Kuehne+Nagel also handles value-added services in terms of outbound packaging for which a delicate human touch remains essential. This includes refined gift wrapping and customized gift cards typical for Swarovski’s luxury customer experience.

The hub is part of a 70.000m² fulfilment centre that is fully operated by Kuehne+Nagel. For Swarovski, the company invested a fully automated shuttle technology and established a central end-to-end transportation management service that covers inbound flows, distribution to the stores and B2C delivery flows. The scope of the operations leads to the creation of 100 jobs in the area in the course of 2022.

Gianfranco Sgro, member of the Management Board of Kuehne + Nagel International AG, responsible for Contract Logistics, comments: “We are delighted to be able to start this long term partnership with a prestigious client like Swarovski. Together we have created an absolutely state-of-the-art solution in terms of customer service for all sales channels.”

“Building on the strong competencies of both Swarovski and Kuehne+Nagel, we are looking forward to bringing this cooperation to life to deliver increased service and experience for our customers. The partnership that has grown over the past months has created a solid foundation for a long-term commitment,” says Brian White, SVP Supply Chain Management and Managing Director Swarovski AG Principality of Liechtenstein.

About Swarovski

Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories. Its products are sold in approximately 170 countries.

About Kuehne+Nagel

With over 78,000 employees at 1,300 locations in over 100 countries, the Kuehne+Nagel Group is one of the world’s leading logistics companies. Its strong market position lies in sea logistics, air logistics, road logistics and contract logistics, with a clear focus on integrated logistics solutions.