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Gardening Express joins forces with VideoJug


Online Garden Centre group Gardening Express, has signed a content partnership with VideoJug ( VideoJug, the world’s most popular website for factual ‘How To’ video content and Gardening Express have agreed to feature relevant gardening ‘How to’ videos on leading e-commerce website

Chris Bonnett, Gardening Express CEO said “I contacted VideoJug shortly after it’s launch in September 2006. This partnership gives us a real competitive advantage over other players in the market place – not only are we able to provide top quality products, but our after sales advice is now better than ever before. If someone has purchased a tree from us for example, but they’re not sure how to care for it, they can now visit our site, and view a professionally produced advice video, detailing exactly what they should be doing.”

“As far as we are aware, this is a first for any gardening e-commerce site worldwide, offering video advice for consumers about the products they have purchased, live at the source they bought them from, 24hrs a day. Customers can even check them out before adding products to their shopping baskets, and make sure they fill up their basket with any additional products they may need to complete the project.”

Dan Thompson, Global CEO of VideoJug: “We’re delighted to be working with Gardening Express. VideoJug’s professionally produced online video content offers Gardening Express customers an additional layer of advice and aftercare help, and enhances the existing Gardening Express offering to all their customers. Innovative online brands are realising the potential that online video can offer their customers.”

Gardening Express will also have the chance in the future to advertise alongside relevant content on the VideoJug site. This means that people actively searching for How-To’s on gardening related topics will be able to visit and purchase any products they may need, by following specifically targeted advertising.

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Further information:

Gardening Express - Chris Bonnett, 08000 33 61 61,

VideoJug – Charlie Peachey, 020 7166 5371,

Digital images & interviews are available on request.

About VideoJug
Launched in September 2006, VideoJug hosts an ever-growing number of professionally made and user generated ‘how to’ films on every aspect of life.

VideoJug’s films give step-by-step advice on a vast array of topics. The index of topics covered by VideoJug includes health, beauty, DIY, leisure, food, drink and home and many more. Users are able to download film content to an iPod, mobile phone or computer. VideoJug currently has over 2,000 films available for viewers to watch for free.

Its range of topic areas means that VideoJug is not limited to a specific audience but is a destination for people of all ages, genders and interests who are actively engaged in looking for advice and making purchasing decisions to complete tasks.

VideoJug is a fully interactive experience and features a suite of uploading tools – from posting tips to full-blown ‘how to’ films. Users are also encouraged to share their own knowledge and expertise by uploading their own video content. All UGC submitted are vetted by the VideoJug team to ensure that the quality of the advice offered on the site remains high.

About Gardening Express
Gardening Express, based in Chelmsford, Essex, is a leading online Garden Centre in the UK. The business was created by Chris Bonnett, after he decided it would be a fantastic idea to combine his passion of the great outdoors and plants with the Internet. Over time, Chris built up the business, whilst studying for a degree at Writtle College, world-renowned in the world of horticulture. Since graduating 2 years ago and concentrating on developing the business full time, with a dedication to quality, service and value for money, Chris has turned the firm into the UK’s second largest online garden centre – with an eye firmly on the number one spot.


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