Pinterest Elevates program marks Women’s History Month with all women-owned business cohort

Pinterest is observing Women’s History Month by supporting women-owned businesses on the platform. Through our Pinterest Elevates program designed to enable the growth of underrepresented businesses, we’re helping 10 different businesses with monetary and strategic support. 

“At Pinterest, it’s important that the content on our platform accurately represents and reflects the world we live in. We’re excited to honor these women and the work that they do, bringing them greater awareness and attention this Women’s History Month and beyond,” said Nichole Barnes Marshall, Global Head of Inclusion and Diversity at Pinterest. 

This latest effort is part of a larger initiative at Pinterest to amplify underrepresented businesses and enhance their digital marketing. Stemming from our core mission to create a platform that builds a sense of belonging, Pinterest Elevates offers both monetary and strategic support to help uplift business owners of color, with disabilities, or part of the LGBTQ+ community. The 2022 women-owned cohort includes:

• Alder New York – Clean, vegan skincare for all skin types and genders 
• B.serene – Handmade crystal jewelry and accessories
• Bison Star Naturals – Native-owned body care including lotions and soaps
• Brown and Coconut – Minimal, vegan, plant-based skincare
• Candid Art – Artisanal jewelry, Kids lifestyle brand influenced by the modern African Diaspora and cosmic geometry
• Cocoacentric – Handmade and uniquely curated statement jewelry
• Golde – BIPOC-owned superfood healthcare business
• Hotsy Totsy Haus – Deaf-owned, woman-owned luxury bath and body brand specializing in handmade and small batch products
• KLUR – Eco-inclusive botanicals made in California
• Passport Polish – Latina-owned business selling unique nail polish

The idea to create this cohort came out of the 4th annual Pinterest Women’s Conference, and Pinterest is investing a total of $100,000. Each participant will be given initial ad credits as well as a personal coach to help guide them towards their business goals – boosting their brand visibility and setting them up to better connect with Pinners. They will also be offered tailored training, insights and personalized performance optimization. In the past, we’ve further helped participants use other tools on the Pinterest platform to reach new audiences, including a Shopping Spotlight in the Today’s Inspiration Tab or a segment on Pinterest TV.

“As a long time user of Pinterest – since 2011, when you needed an invitation to join the platform – I am thrilled to be a part of a program that elevates small businesses like mine and gives us the tools needed to succeed,” said Passport Polish owner Mari Brisco. “Small businesses help fuel the economy and I am happy that Pinterest Elevates will give me the opportunity to inspire and help other small businesses.”

Pinterest Elevates started as the Community Rebuild Program in 2020 to assist Black business owners who had been heavily impacted by the pandemic. It has since expanded to include 55 businesses all owned by people who are BIPOC, LGBTQ+ and disabled.

Explore the Pinterest Elevates all women-owned business cohort to learn more about the 10 women-owned businesses this month and beyond.