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CybeRelease: (OTC: OLBG) Begins New Reservation Service


(CybeRelease, March 1, 2007) - The OLB Group, Inc. (OTC PK: OLBG) announced that OLB Group has begun the implementation of ShopFast(TM) to target the rapidly expanding internet travel marketing sector. The company anticipates the launch of ShopFast(TM) in the second quarter.

The OLB Group has initiated relationships with the largest providers in the travel industry to be able to offer to the company’s subscriber clients the ability of selling travel services. Subscribers to the ShopFast(TM) Travel network will be able to offer travel services within 5 minutes of launching their travel sites.

The OLB Group will offer to its subscriber clients over 18,000 special Internet rates while offering an additional 40,000 properties from leading Global Distribution System (GDS) companies such as Sabre, Amadeus, Apollo and Worldspan. Subscriber clients will be able to offer customers a full array of vacation packages -- including, air, car rental & hotel -- in addition to cruise packages.

An added benefit of the ShopFast(TM) Travel offering is the use of the “Confidence Rating” (patent pending), which informs clients on which properties to sell. A destination guide content of over 5,000 cities worldwide is included. An added marketing feature is a “Monthly Specials” for cruises.

Approximately 90 million online travelers, or about 44 percent of the U.S. adult population, utilize the Internet when making travel arrangements. Two-thirds (66%) of these online travelers, or 59.4 million U.S. adults, have used the Internet to make travel plans in the last year alone. Travel planning consists of activities such as getting information on destinations or comparing prices and checking schedules -- up 23 percent from 48.1 million adults in 1999. Travel reservations include actual booking or paying for an airline ticket, hotel room, rental cars, package tours etc.

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