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Lynk Strengthens Leadership Team by Naming Matthew Creedon as Global Head of Strategic Partnerships 

An industry veteran with nearly two decades of experience in the knowledge sharing space, Matthew Creedon joins the company to further expand Lynk’s Knowledge-as-a-Service platform


NEW YORK AND HONG KONG - Lynk, an AI-driven Knowledge-as-a-Service platform, today announced the hiring of Matthew Creedon as Global Head of Strategic Partnerships. Lynk powers the knowledge economy by unlocking insights, experience and expertise of experts from around the world to help people and companies make better-informed decisions.

Creedon was most recently Managing Director, Head of Asia Pacific at GLG, a B2B platform connecting professionals with expertise. He developed and led all aspects of the APAC region’s business for GLG since the company’s entrance into the region. While creating new market segments to ultimately convert the region to a business with direct responsibility for a significant P&L, he led approximately 500 employees across 10 APAC offices. Prior to his tenure at GLG, Creedon was an M&A consultant at EY, where he worked alongside private equity firms on commercial and financial due diligence. 

“I am thrilled to welcome Matthew to the team,” said Peggy Choi, founder and CEO of Lynk. “We’re growing rapidly across APAC and North America and are scaling our management team to meet this increase in demand as we continue to disrupt the traditional knowledge-as-a-service space. At Lynk, we are building a first-of-its-kind technology platform to make credible knowledge accessible for all, and Matt brings the right experience and shares the same vision to get the job done.” 

In his new role at Lynk, Creedon will be focused on identifying and building strategic partnerships, similar to Lynk’s recently announced global alliance with UBS. 

Although Creedon brings nearly 17 years of experience working within the traditional business services space, he did not see another expert and knowledge-sharing platform in his professional tenure that had truly harnessed the technology to disrupt the space. However, after speaking to CEO Peggy Choi, he found that Lynk’s technology-driven approach and innovation within this space presented a new opportunity to change how information is exchanged on a global scale.

“I wasn’t looking to stay in this field, but after my conversations with Peggy and some other investors and partners, I was drawn to the company because they have created something completely new, different, and innovative that’s making a real impact on the way hundreds of companies conduct business and make decisions,” said Lynk Global Head of Strategic Partnerships Matthew Creedon. “Lynk is a disruptor in this space, and I’m looking forward to executing on the company’s vision of powering the new knowledge economy with the incredible team at Lynk.”

Lynk’s proprietary technology is driven by an AI data engine that indexes individuals based on their experience and expertise to match users with subject matter experts on its platform for a variety of engagement formats, from a quick conversation to consulting projects, to make knowledge sharing faster and easier than ever. 

Lynk and UBS recently announced a global alliance to help customers make better, more informed investment and business decisions. UBS seeing the value in integrating expert access via Lynk’s vast network of over 840,000 global experts into their clients’ investment research process is part of what drew Creedon to Lynk.

More than 200 customers currently utilize Lynk’s platform, including UBS, DuPont, Pernod Ricard, Honeywell, Ernst & Young, KPMG, Deloitte, PwC, and more. For more information about Lynk, visit 

About Lynk

Lynk powers the new knowledge economy by unlocking insights, experience and expertise of experts from around the world to help people and companies make better-informed decisions. Lynk’s customers include Fortune 500 companies, the world’s leading investment houses, global family offices, top professional services firms, governments and other organizations.

The platform gives enterprises a fast, convenient and cost-effective way to connect with over 840,000 experts worldwide across all major industries. Lynk also provides companies with new, comprehensive knowledge management solutions, to consolidate their experts and networks all on the same platform.

With 8 offices including New York, Hong Kong, Singapore, Mumbai, Shanghai, and Toronto, Lynk has been a member of the World Economic Forum since 2019, and formed a global alliance with UBS in 2021. For more information, visit


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