Best B2C Campaign

The money transfer industry is a key service for those who are far from the ones they love. Western Union is the market leader, transferring money on behalf of over a billion people in over 200 countries, via 500,000 agent locations and locally-translated apps and websites.

Technology – the digitization of money – is creating an increasingly crowded space with strong new competitors. In this challenging environment, WU tasked Mediahub with driving a 20% increase in global digital customer acquisition on flat media investment.

By combining proprietary and off-the-shelf data tools such as machine learning, automation and attribution, plus controlled experimentation, Mediahub proved the efficacy of a data-led approach to gain competitive advantage in a hard-fought category. Thanks to this strategy and bespoke solutions, WU achieved 44.87% above their new customer target.

What the judges said: This was a very innovative approach using cutting-edge proprietary technology to manage huge paid campaigns at scale and driving results.

Congratulations to all teams involved!

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