Toyota Motor North America Reports March 2021 U.S. Sales

• March total APV sales up nearly three-fold, represent nearly 24 percent of total sales volume
• All-time best-ever quarter sales for APVs
• Best-ever March sales for Toyota Motor North America, Toyota and Lexus Divisions
• Starting in April, TMNA will introduce 25 new, refreshed or special edition vehicles over a 16-month period; two will be battery electric vehicles, one will be a plug-in electric vehicle and nearly half will be sedans
• With the addition of the Lexus LS Hybrid on sale later this spring, TMNA offers 17 hybrids, electrified and fuel cell vehicles in its lineup

Toyota Motor North America (TMNA) reported March 2021 U.S. sales of 253,783 vehicles, an increase of 87 percent on a volume basis and up 79.8 percent on a daily selling rate (DSR) basis compared to March 2020.

For the first quarter, TMNA reported U.S. sales of 603,066 vehicles, a 21.6 percent increase on a volume basis and 24.9 percent increase on a DSR basis.

Toyota division posted March sales of 220,597 vehicles, up 83.6 percent on a volume basis and up 76.5 percent on a DSR basis. For the quarter, Toyota reported sales of 528,813 vehicles, up 20.3 percent on a volume basis and up 23.6 percent on a DSR basis.

Lexus division posted March sales of 33,186 vehicles, up 112.9 percent on a volume basis and up 104.7 percent on a DSR basis. For the quarter, Lexus reported sales of 74,253 vehicles, up 31.8 percent on a volume basis and up 35.3 percent on a DSR basis.

March and First Quarter 2021 highlights (volume basis)

TMNA:

• Number one manufacturer of APV sales – hybrids, electrified, fuel cell for the month and quarter
• APV sales mix represented nearly 24 percent of TMNA’s total March volume; APV sales mix represented nearly 23 percent of total quarterly volume
• March APV sales totaled 60,133 vehicles, an increase of 290.7 percent
• First quarter APV sales totaled 138,326 vehicles, an increase of 152 percent
• Starting in April, TMNA will introduce 25 new, refreshed or special edition vehicles over a 16-month period; two will be battery electric vehicles, one will be a plug-in electric vehicle and nearly half will be sedans
• With the addition of the Lexus LS Hybrid on sale later this spring, TMNA offers 17 hybrids, electrified and fuel cell vehicles in its lineup
• Total passenger car sales up 60.1 percent for the month; up 6.4 percent for the quarter
• Total truck/SUV sales up 103.4 percent for the month; up 30.4 percent for the quarter
• SmartPath and Monogram online sales tools continue to gain momentum and satisfy customers

Toyota Division:

• Division’s APV sales more than tripled in March, up 322.8 percent; up 152 percent for the quarter
• APV sales led by RAV4, Sienna, Highlander and Venza
• Prius sales up 140.7 percent in March; up 22.4 percent for the quarter
• Mirai best-ever month and quarter
• Tacoma sales up 69.6 percent in March; up 23.9 percent for the quarter
• Best-ever March sales: total APVs, total light trucks, Corolla Hybrid, Mirai, Prius Prime, 4Runner, Tacoma, RAV4, RAV4 Hybrid, Venza, Highlander, Highlander Hybrid

Lexus Division:

• Division’s second best-ever first quarter sales
• Best-ever March sales for Lexus Division
• Division’s hybrid sales up 125.9 percent in March; up 43.1 percent for the quarter
• Hybrid sales led by RX, UX and NX
• IS sales up 175.4 percent in March; up 122.3 percent for the quarter
• Passenger car sales up 89.1 percent in March; up 31.0 percent for the quarter
• LUV sales up 122.1 in March; up 31.2 percent for the quarter
• Best-ever March sales: total vehicles, total hybrids, total LUVs, total LC, total NX and NX Hybrid, total RX, RXg, RX L and RX Hybrid L and GX

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Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.   

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To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.