Margaret Zhang appointed Editor-in-Chief of Vogue China

Margaret Zhang has been appointed as the editor-in-chief of Vogue China.

Zhang, a prominent filmmaker, photographer and writer, will succeed Vogue China founding editor-in-chief Angelica Cheung, and will oversee the editorial direction and content of Vogue China.

Vogue China currently reaches an audience of more than 57 million across its print, digital and social channels combined and is published under copyright cooperation with partners.

“Margaret creates content on so many different platforms and brings a new perspective and voice to Vogue China,” said Anna Wintour, global editorial director of Vogue and chief content officer of Condé Nast. “When Angelica Cheung founded Vogue China 15 years ago, she brilliantly broke new ground and now Margaret will continue that tradition of leading the incredibly creative and influential fashion culture in China.”

Since its launch in 2005, Vogue China has established itself as China’s most prominent fashion authority, with distinct content created for multiple platforms including print, digital, social and video. Zhang will be responsible for developing new and innovative ways of connecting Vogue China with communities, and elevating creative and design talent, whilst integrating issues of sustainability and inclusivity at the core of the brand. At just 27 years old, Zhang takes on her new role as Vogue’s youngest editor-in-chief globally.

“I am pleased to welcome Margaret to the Vogue China team, where both her visual strength as a creative and her business acumen will help accelerate our plans for digitalisation and the development of a new media success formula,” said Li Li, managing director of Condé Nast China. “Her ability to leverage Condé Nast China’s data and insights together with her knowledge of new and emerging digital platforms will help us, together with our partners, to create cutting edge programs, campaigns and events.”

Zhang, a globally recognized name in fashion, has a career across a multitude of disciplines including content curation, filmmaking, photography, consulting and journalism. Since establishing her website in 2009, Zhang has worked with many of the world’s biggest fashion and luxury companies including Chanel, Gucci, Louis Vuitton and Yeezy and her work has been widely featured. In 2016, she co-founded BACKGROUND, a global consultancy agency, which specializes in bridging Western and Chinese culture across a range of luxury, lifestyle and brand initiatives.

“Vogue represents the best of fashion and I’m looking forward to working with Anna and all of the incredibly talented editors across the company,” said Zhang.

Zhang holds bachelor’s degrees in commerce and law from The University of Sydney. She has been listed in Forbes Asia’s 30 Under 30 and TimeOut’s 40 Under 40, and her work has been recognized as shaping the international fashion industry in the BoF500 Index.