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eDreams ODIGEO expands Prime subscription programme to include hotels and further flexibility for travellers


Barcelona – WEBWIRE
  • 2.1 million accommodation options at industry-leading prices have been added to the Prime subscription programme from June 2020
  • Prime members enjoy unparalleled prices in their hotel and flight bookings, enabling on average combined savings of €250 per trip
  • The move shows the business’ agility and resilience in the COVID-19 landscape, with domestic travel expected to become more important this year
  • The Company is launching a special give away campaign to offer 6-month free trial periods for Prime as a limited offering to provide increased flexibility to new subscribers
  • Prime has surpassed half a million subscribers since its launch

eDreams ODIGEO, Europe’s largest online travel company and one of the largest European e-commerce businesses, announced that it is enhancing its innovative subscription programme ‘Prime’ to respond to new traveller needs in the post COVID-19 era.

With the aim of making travel more flexible and accessible in the ‘new normal’, the Company has expanded the Prime product offering across eDreams, Opodo and GO Voyages, to now include over 2.1 million hotels worldwide within the same yearly subscription fee. The product, which previously only covered flights and was revolutionary in the travel industry when first announced, offers subscribers access to discounts and special promotions as well as a priority customer service telephone line. With this update, Prime members can now book unparalleled hotel and flight fares and save on average €250 per trip*. The subscription service has gained over half a million subscribers since launching in 2017.

With domestic and short-haul travel set to be key in the post COVID-19 landscape, the move will benefit thousands of travellers, notably those who are not planning to fly abroad in 2020 as they will now be able to make standalone accommodation bookings for nearby getaways at the most competitive prices in the market. 

Furthermore, the Company is launching a special give away campaign to offer 6-month free trial periods for Prime as a limited offering to provide increased flexibility to new subscribers. Current Prime members have also the option to extend their subscription from 12 to 18 months at no additional cost.

 1 Average saving per trip, including one-week accommodation and round-trip flights for two passengers.

Prime members have also the option to extend their subscription from 12 to 18 months at no additional cost.

The announcement follows the Company’s recent launch of an innovative AI-powered flight price index which aggregates over 14 billion datapoints to enable customers to identify and track the most affordable time to book flights as well as the most cost-effective destination to visit. In this way, the move further cements eDreams ODIGEO’s commitment to put customers at the core of its business strategy through technological innovations.   

Dana Dunne, CEO of eDreams ODIGEO, commented “We are proud to continuously leverage our tech capabilities to offer dynamic and engaging products to our new and existing customers. Prime is a revolutionary proposal, the very first travel-related subscription programme. It allows us to develop a deeper relationship with our customers and adding hotels and further flexibility to this offering will further strengthen our customer loyalty. It is more important than ever to be agile in the travel sector and our announcement today shows that our business is able to pivot as necessary to continue leading our industry and innovating for our customers in the face of COVID-19.”

About eDreams ODIGEO

eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest e-commerce businesses in Europe. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 18 million customers per year across 46 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 665 airlines and has partnerships with 130. The brand offers the best deals in regular flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.


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