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TiVo™’s Interactive Advertising Platform Wins Emmy Award


National Television Academy Recognizes TiVo for Outstanding Innovation and Achievement

LAS VEGAS — January 09, 2007 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that its Interactive Advertising Platform was presented with the Emmy Award for Outstanding Innovation and Achievement in Advanced Media Technology.

“ TiVo’s interactive advertising features and custom advertising applications, such as Product Watch, Interactive Tags, and Program Placement, are prime examples of TiVo’s ability to lead the industry in helping advertisers reach the fast forwarding consumer which increasingly defines advertising consumption in the household,” said TiVo’s CEO, Tom Rogers. “As we have continued to build out our advertising business, we have taken great strides to ensure that we continue to innovate and provide consumers with product and service information on their own time. We have proven that consumers will opt in to an advertising message if relevant and provided the ability to not miss their favorite shows. TiVo has successfully created a way for advertisers to reach viewers in an opt-in environment and we are proud to have our interactive advertising features receive recognition from the National Television Academy.”

This year’s Technology & Engineering Emmy Awards recognized seven categories, including nominations in the areas of interactive television, On Demand television, the Internet, and personal media display and presentation technology. Other finalists in the specific category of Outstanding Innovation and Achievement in Advanced Media Technology for Best Use by Commercials in Creation and Use in Non Traditional Platforms and Technologies included’s Full Episode Streaming Player and Ravenstoke by Turner Broadcasting Systems, Inc.

“This is a truly dynamic time for the television industry, and we are recognizing the significant contributions made by technology and engineering professionals in enhancing and redefining the consumer’s experiences with the media,” said Peter Price, President/CEO, National Television Academy. “This year, we are particularly pleased to commend those who are contributing to the technical development of television anytime, anywhere through the advancement of broadband and portable delivery platforms.”

The Technology & Engineering Emmy® Awards were presented at the opening evening event of the International Consumer Electronics Show (CES) on Monday, January 8, 2007. CES, the world’s largest consumer technology tradeshow, is celebrating its 40th anniversary and is currently being held in Las Vegas.

About National Television Academy

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Television Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass ™ recordings and WishList® searches and TiVo KidZone, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, TiVoCast, ’TiVo, TV your way.’ Season Pass, WishList, TiVoToGo, Series2, Series3 and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. © 2006 TiVo Inc. All rights reserved.


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