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TIGER® beer launches #SUPPORTOURSTREETS initiative across Asia

Tiger® beer launches funds and rallies people to support local pubs, restaurants, coffee shops and foud courts in Asia. To date, more than €950,000 has been pledged in Malaysia (MYR1.5 million) and Singapore (SGD1 million) with more countries to join as Tiger® launches #SupportOurStreets initiative across Asia

Amsterdam, the Netherlands – WEBWIRE

Tiger®, Asia’s number one international premium beer, today launched its #SupportOurStreets initiative across Asia to help local pubs, restaurants, coffee shops and food courts tide over these difficult times. It is also a call to people to rally behind their favourite local food outlets as a show of support and to send a message that they will be back with friends and family once safe distancing measures are over.

More than €950,000 has been pledged by HEINEKEN Malaysia (MYR1.5 million) and Asia Pacific Breweries Singapore (SGD1 million) in the form of cash funds and vouchers that people can redeem at their favourite local Food & Beverage (F&B) outlets once safe distancing measures are over. This will help local F&B outlets to generate more cash to keep their business afloat now and to restore their business once safe distancing measures end. #SupportOurStreets will expand to Cambodia, Thailand and Vietnam in the coming weeks.

Commenting on today’s announcement Maud Meijboom-van Wel, Brand Director for Tiger® said, “Tiger® was born on the streets of Asia and during these unprecedented times, we believe it is more important than ever to champion and support the local pubs, restaurants, food outlets and all people that make our streets the lifeblood of every community. We’ll get past this and when we do, we will want to be back at our favourite local outlets with friends and family, so let’s support them until they are back on their feet.”

#SupportOurStreets encourages consumers to stay off the streets as part of continued safe distancing measures across the region. #SupportOurStreets will, in the near future, also support local talents from the region by connecting them with an audience digitally. Talents will come from diverse fields such as music, dance, fashion, art and food.

Keep a lookout on Tiger Beer’s Instagram and Facebook pages via these hashtags #SupportOurStreets #TigerBeer for more details on other initiatives.

For more details on the #SupportOurStreets initiative and how consumers can participate, please download the fact sheet and high resolution versions of key visuals here.

About TIGER®:

Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest growing beer brands. It is available in more than 50 markets across the globe. Tiger® believes that great ideas are not born in the boardroom but born on the streets of the world. Therefore, Tiger® is committed to championing raw talents who approach their craft in unconventional ways. Tiger® continues to support these talents by uncaging unexpected possibilities for them – from Uncaged Night events around the world, Uncage Street Food, the #3890tigers campaign, to the Air-ink Project, and many more to come. For more information, please visit



HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: and follow us via @HEINEKENCorp.

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