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Yamgo launches end-to-end mobile TV advertising solutions


5 January 2007 - Oxford, UK - Yamgo Ltd, a leading video-to-mobile company has launched a portfolio of mobile TV advertising solutions enabling companies to create brand awareness and advertise products and services directly to consumers using mobile TV and video. The solutions range from the production of made-for-mobile adverts to global distribution and tracking of adverts via the Yamgo TV channel, viral downloads and video streaming over 2.5G and 3G networks.

Yamgo has built a strong reputation for the production and publishing of extreme sports mobile video content and has invested in the technology and infrastructure to deliver video downloads and stream mobile TV directly to consumers. Ian Mullins, Yamgo’s CEO, stated, “Advertiser-funded programming and video downloads with a 5-7 second pre-roll advert will enable consumers to watch free mobile TV and video on their mobile phones. Whilst it is still too early to predict how consumers will react to adverts on their mobile phone, we are using a traditional TV business model applied to mobile entertainment and offering a unique high-quality free mobile TV experience. Mobile TV campaigns can be integrated with advertisers’ existing TV branding with interactive elements providing brand interaction and collection of valuable user data to personalise content and adverts.”

Mobile TV adverts and mini series are produced from Yamgo’s stock footage or using HD cameras filming specifically for mobile devices. Working with the world’s top extreme sports athletes Yamgo produces made-for-mobile content in over 26 different extreme sports. This unique production capacity enables Yamgo to create exclusive stunts and inspiring action sequences to capture attention whilst stimulating interest and desire in the product or service being advertised. Shaun Ellison, Operations Director stated, “Capturing and retaining the interest of the highly coveted youth demographic and delivering adverts requires a unique approach to production. The content must deliver a short, sharp burst viewing experience on a small screen. Extreme sports work really well on mobile phones and the content genre has a mass market appeal.”

Mobile TV adverts can be inserted in between programming on the Yamgo Mobile TV channel or packaged as a pre-roll advert before a mobile TV download or streaming session. Yamgo TV which is currently available in the UK, USA and China consists of mini films, crashes, equipment malfunctions and unique extreme sports stunts such as mountain biking off Beachy Head, Paragliding out of helicopters, River Surfing and Extreme Canopy Flying.

Yamgo offers four main options for mobile video delivery: Java Vidlets, Multimedia Messages (MMS), downloads and streaming links (3GP, MP4, RM). Java and MMS offer the widest compatibility and ease of use for viral marketing, but are limited to short videos, ideally less than 10 seconds. Downloads offer a high-quality user experience and are ideal for videos less than 90 seconds in length. Streaming is suitable for longer programming, but currently suffers from low device and network compatibility. Interactive mobile TV elements such as voting and links for more information can be integrated to enhance brand interaction with device recognition and usage statistics providing measurable results.

About Mobile TV Advertising

Now more than ever, marketers are looking for innovative ways to reach consumers. Traditional channels for advertising, like TV, radio and print, are becoming increasingly less effective because end-users now consume information and entertainment very differently than in the past. This is mainly due to the digitization of content and the increasing ease of access to the Internet. The mobile phone is now the fourth screen after the cinema, television and computer. Advances in the processing power, screen resolution and network connectivity coupled with the mass market penetration of video-enabled phones and falling data prices have resulted in the mobile phone becoming a credible advertising medium.

About Yamgo

Yamgo Ltd ( is an interactive mobile entertainment developer, specializing in extreme sports mobile TV productions, publishing and distribution. Yamgo publishes video clips and mini films globally through 75 different network operators, aggregators and content retailers offering content providers a new revenue stream from their content rights. Yamgo produces extreme sports mobile video clips, Multimedia Message Service (MMS) videos, short films and provides mobile TV advertising solutions enabling companies to create brand awareness and advertise products and services directly to consumers. Yamgo was established in 2001 with headquarters based in Oxford, England. The Yamgo team has the technical experience, film production facilities, and market knowledge covering the entire business of mobile content delivery, distribution and film production. Yamgo comprises of extreme sports athletes, stunt cameramen and mobile technology professionals who have the technology skills and industry knowledge to deliver high-quality content to mass-market mobile devices.


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