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Molson Coors Brewing Company (MCBC) And AT&T Extend Relationship


San Antonio, Texas, December 20, 2006, AT&T Inc. (NYSE: T) announced today that AT&T has extended its relationship with Molson Coors Brewing Company (NYSE; TAP; TSX). The five-year contract provides MCBC with a global Virtual Private Network (VPN) to connect 50 corporate sites in North America and Europe. AT&T will also provide a centralized security complex that allows MCBC to increase its security profiles, enables real-time reporting, and minimizes risk associated with internal and external breaches of policy and security.

AT&T’s VPN service provides companies with a managed Internet Protocol solution with globally consistent features and functionality — reaching more than 60 countries — and minimizes the need to build and provide ongoing operational support for a company’s regional and global networks.

VPN is supported through AT&T’s state-of-the-art integrated Global Enterprise Management System (iGEMS), providing proactive end-to-end management of a company’s network and predicting and solving problems before they become evident. By utilizing the iGEMS management platform, AT&T evolves, designs, deploys, and manages customers’ VPNs with round-the-clock monitoring and near real-time reporting on the status of a company’s network and the performance of its applications.

AT&T’s VPN solutions are designed with four classes of service and speeds up to OC-3, providing a reliable, predictable and secure carrier-operated managed MPLS-based IP-enabled network that prioritizes traffic over a single infrastructure.

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About Coors
Molson Coors Brewing Company is one of the world’s largest brewers. It brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light. It operates in Canada, through Molson Canada; in the U.S., through Coors Brewing Company; in the UK, Europe and Asia, through Coors Brewers Limited. For more information on Molson Coors Brewing Company, visit the company’s website,

About AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 58.7 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at

© 2006 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.


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